If you watch television, you may have already seen the newest “precision” commercial by GMC. The spot touts the fact that the “well put together man is said to be sharp.” The concept is that GMC understands why people appreciate precision and they can deliver it.However, what is great about the commercial is that it shows lifestyle – the lifestyle of that “sharp” man, which includes fine tailoring, a great Denali and a great timepiece … in this case, an RGM watch. But wait, it gets better. Not only does the watch – the RGM Model 400 Chronograph– receive the free publicity of being in the TV commercial, but also it gets its own moment on a full screen.
According to Roland Murphy on his website’s blog, “I received an email a few months back, asking if we could loan a few watches for a commercial. Of course I was glad to do so, and the result was much better then I had anticipated. “
Yes, it was. Check out that commercial below.