One of the last events I attended before the shut-down of New York City was the TAG Heuer launch of the brand’s newest Connected Watch. I had the chance to speak one-on-one to TAG Heuer’s Chief Strategy and Digital Officer, Frederic Arnault, about the new watch. He intimated that some new apps would be forthcoming.…
A look at smart and connected watches: the latest models and accessories.

Super Charge Your Apple Series 5 Watch With A Cyber Watch Case By Gray
Looking to an edgy way to wear your beloved Apple Series 5 smart watch? For anywhere from about $500 to $1200 you can now purchase an outer case for your smart watch that gives it a super-charged dynamic new look. Luxury accessories company GRAY® unveils the Cyber Watch® Case collection for the new Apple Watch…
TAG Heuer’s Frederic Arnault Unveils Connected Watch Next Generation
With all of the social distancing necessary today, staying connected in other ways is ever more important. To do that, TAG Heuer has just launched its third-generation Connected watch. The brand was one of the first traditional watch companies to jump on the smart watch concept five years ago, so this third evolution is naturally…
Introducing The TAG Heuer $1,800 Connected Watch
Today in New York City, TAG Heuer unveils its newest generation of Connected watch — offering elegance and high-tech experiences all wrapped up in a neat $1,800 package. While the global unveiling happens tonight, we are able to bring you a sneak peek at it this morning. Stay tuned, though, because we will be back…
Tennis Legend Novak Djokovic, Seiko Brand Ambassador, Wins 8th Austrailian Open
This past Sunday, tennis legend Novak Djokovic won the Australian Open for the eighth time — bringing his total Grand Slam wins to an incredible 17. A Seiko brand ambassador for the past six years, with his own eponymous Seiko Astron GPS Solar line of watches, Djokovic is proud of his heritage. As such,…
Seiko Unveils Novak Djokovic 2020 Limited Edition Astron GPS Solar Watch
For the past five years, Japanese brand Seiko has partnered with tennis legend Novak Djokovic, even creating an eponymous timepiece in his honor. Now, for the new decade, Seiko unveils an all-new 2020 limited edition watch. The Novak Djokovic Limited Edition Astron GPS Solar watch honors the tennis star and is incredible records (including 16…