Pardon our lateness in posting today, but we were on a plane back from Miami – where ArtBasel is winding down. This globally recognized art show has become the premiere place for watch brands to showcase their newest creations or their artistic involvements — usually with a star-studded cast. We attended with IWC, which launched the Portofino Midsize watch officially here in the USA, and which also unveiled the stunning artistic photos taken of IWC Friends of the Brand in Portofino. The marketing and publicity project, entitled Timeless Portofino, showcases more than 60 top photographs of stars such as Ewan McGregor and Kate Blanchett, and is an impressive work of black-and-white photography. On hand for the press event, and the evening gala, were a host of stars including models Adriana Lima and Karolina Kurkova, comedian Jason Alexander and a host of sports stars.
Additionally, IWC celebrated the opening of its Miami Design District boutique. A host of other watch brands also held star-studded events throughout the week, and showcased watches and art. Stay tuned for more.