Frederique Constant Launches New Highlife Collection

Frederique Constant Highlife

It was 21 years ago in 1999 that Swiss watch brand Frederique Constant unveiled the Highlife collection with strap built directly into the case. It was an eye-catcher that attracted watch lovers around the world. It was in this collection that the brand added its Triple Time and tourbillon watches, as well as other complications. Now,…

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Vacheron Constantin Brings Designer Yiqing Yin Into ‘One Of Not Many’ Campaign

Vacheron Constantin Yin

Move over men, this one is for the women. However, if you’re interested in what the world’s oldest continually operating watch brand, Vacheron Constantin, is doing these days with its “One of Not Many” campaign, read on.  Today, the brand announced that it has brought its first woman into the fold of its unusual marketing…

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Introducing The Seiko Prospex Street Series Urban Safari Solar Chronograph Calendar

Seiko — the Japanese brand that makes top-notch affordable watches — unveils its newest theme for it beloved Prospex Street Series of watches: Urban Safari. While the Japanese home brand releases four new watches, the USA is picking up the two solar-powered Chronograph Calendar watches. The new series takes its design inspiration from the brand’s…

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Introducing the Jaeger-LeCoultre Master Control Date And Calendar Watches

Jaeger-LeCoultre Master Control Calendar

It was almost 30 years ago in 1992 that Jaeger-LeCoultre unveiled its Master Control watches and they were an immediate hit. I remember because I was covering this industry (as the first female watch journalist in America) at the time. The line was marked by its aura of technical mastery and sophisticated style. Now, via…

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Czapek Unveils New Aurora Watches And ‘We Collect Rare People’ Campaign

Czapek & Cie Aurora Borealis

Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue Aurora and the Quai de Bergues Aurora.  The campaign is pretty smart, with a tagline that reads, “We Collect Rare People.” According to brand executives,…

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Introducing The Vacheron Constantin Egerie Collection Of Women’s Watches

Vacheron Constantin Egerie

Boldly moving forward in the world of women’s watches, Vacheron Constantin today unveils an all-new collection of women’s watches: Egerie.  The round watches — with diamond-bedecked bezels — are powered by in-house-made mechanical self-winding movements and offer design inspiration borrowed from the luxurious world haute couture. Each watch — and there are five different models…

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