Zenith Unveils El Primero A386 Chronographs Designed by Phillips In Association With Bacs & Russo

Zenith X Phillipe El Primero A386

Yesterday we brought you the news of the $250,000 Zenith El Primero watch sold at auction during the past weekend’s Geneva Auction X by Phillips.  That one of a kind watch that was designed with Phillips In Association with Bacs & Russo, was not the only timepiece collaboration. Two other Zenith El Primero A386 chronograph…

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Zenith El Primero One-Off Watch Sells For $250,000 At Auction

Zenith El Primero A386 platinum watch

Just a few weeks ago, we broke the news here about Zenith’s collaboration with Phillips in Association with Bacs  & Russo for a one-of-a-kind platinum Zenith El Primero watch. The one-off watch is to celebrate the brand’s 50th anniversary of the legendary movement  — and it went up for auction this past weekend at the…

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Zenith Watches Teams With Phillips For Platinum El Primero To Be Auctioned In November

Zenith El Primero A386 platinum watch

Both Zenith and Phillips in Association with Bacs & Russo joined together to commemorate the 50th Anniversary of Zenith’s El Primero chronograph. The result: a  one-off watch designed by the Phillips that will be auctioned in Geneva at the Watch Auction X on November 9-10, 2019. Proceeds from the sale of the  platinum cased chronograph…

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Who Are The Final 84 Watches In The 2019 GPHG (Grand Prix d Horlogerie) Competition?

Armin Strom, GPHG

      The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG)  has announced its pre-selected watches — six in each of the categories — that will be going up for the final vote this fall.  In total, there are 84 timepieces   competing for the 18 prizes, including the prestigious “Aiguille d’Or” Grand Prix. The GPHG’s…

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Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

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Zenith Pop-Up Boutique On Place Vendome In Paris Is Anything But Pop-Up

The Zenith corner store sits right on Place Vendome in Paris, with a view of the famed Column.

Last week, following a very busy Baselworld 2018 show, I joined Zenith watches on a brief trip to Paris, where the brand  opened what it calls a Pop-Up store. That Zenith boutique — strategically located  in Place Vendome — is anything but Pop-Up. Instead, it is a brick-and-mortar corner store right on Place Vendome. With…

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