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the most authoritative insight into time and watches
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IWC Goes Hot Pink For Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One™ Team Watch

By Roberta Naas / May 5, 2023
Lewis Hamilton, IWC

When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…

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6 years ago in

Singer, Musician, Actor Lenny Kravitz Joins Jaeger-LeCoultre As Brand Ambassador

By Roberta Naas / May 3, 2023
Lenny Kravitz

It isn’t every day that a legendary rock star, singer, songwriter, musician and joins a watch brand as global brand ambassador. But in a recent coup, Lenny Kravitz became the…

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6 years ago in

Davide Cerrato Takes The Reigns As CEO of Bremont

By Roberta Naas / May 2, 2023
Davide Cerrato Joins Bremont as CEO

Insiders in the watch world know the name Davide Cerrato. A veteran product designer with extensive experience in marketing, branding and , Cerrato has held mega posts at companies like…

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6 years ago in

A Closer Look At The $125,000 Corum Golden Bridge Clock Coffee Table

By Roberta Naas / May 1, 2023
Corum Golden Bridge Clock Table

No, I didn’t get that head wrong. We are not talking about a table clock. Well, we are, but not in the traditional sense of the word. Typically, a table…

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6 years ago in

Meet A Few New Watch Brand Ambassadors: Cline, Bailey, Garfield

By Roberta Naas / April 28, 2023
Madelyn Cline joins TAG Heuer as brand ambassador.

 April was a busy month for certain watch brands that added ambassadors or “friends of the brand” to their rosters. Here’s a quick rundown of just a few, including Madelyn…

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6 years ago in

Horological Society of New York Awards $125,000 Financial Aid To Watchmaking Students

By Roberta Naas / April 27, 2023
HSNY Gala watchmaking event

In its largest-ever award total to support watchmaking students, the Horological Association of New York (HSNY) awarded a record-breaking $125,000 in financial aid to 20 students and four U.S. watchmaking…

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6 years ago in

Cartier Tank Stands the Test of Time: A Comprehensive Look At Cartier Tanks 2023

By Nancy Olson / April 26, 2023
Cartier Tank Louis Cartier

Full disclosure: the Cartier Tank is one of my all-time favorite timepieces, and I have kept one in my regular wristwatch rotation for the last 20-plus years. So it is…

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6 years ago in

Armin Strom Unveils Mirrored Force Resonance Manufacture Edition Green Watch

By Roberta Naas / April 24, 2023
Armin Strom Mirrored Force Resonance Manufacture Edition Green

Over the weekend, independent Swiss watch brand Armin Strom made a lot of watch rs green with envy.  The brand continued its roll-out of top-notch Mirrored Force Resonance Manufacture Edition…

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6 years ago in

Move Over Watch World, The Carillon Tourbillon Biver Watch Is Here

By Roberta Naas / April 20, 2023
Carillon Tourbillon Biver watch in titanium

Ever since it was announced just about a year ago that the legendary Jean-Claude Biver and his son Pierre were planning to launch the eponymous Biver watch brand, the watch…

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6 years ago in

Seiko Unveils ‘Resident Evil: Death Island’ Limited Edition Watches

By Roberta Naas / April 19, 2023
Seiko Astron x Resident Evil: Death Island

Japanese brand Seiko has entered into an intriguing  partnership: Resident Evil: Death Island. The new series consists of two limited edition Seiko Astron watches are made in collaboration with characters…

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6 years ago in

Zenith’s New Pilot Watches: Stealth Automatic And Big Date Flyback

By Ryan Walsh / April 18, 2023
Zenith Pilot Big Date Flyback chronograph

This year in Geneva at the Watches & Wonders exhibition, Zenith unveiled its new Pilot collection of watches.  The only brand with the rights to put the word “Pilot” watch…

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6 years ago in

Hands On With The A. Lange & Sohne Odysseus Chronograph, A First For The Brand

By Nancy Olson / April 17, 2023
A. Lange & Sohne Odysseus Automatic Chronograph

By Nancy Olson Last month’s Watches & Wonders 2023 in Geneva provided an impressive venue for A. Lange & Söhne’s introduction of the Odysseus Chronograph, the latest in the ongoing…

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6 years ago in

Hands On With The World’s First Minute Rattrapante By Parmigiani Fleurier

By Roberta Naas / April 13, 2023
Parmigiani Fleurier Tonda PF Minute Rattrapante.

(This article by Roberta Naas first appeared on Forbes.com.)   For decades, I have been traveling to Switzerland for all of the biggest watch exhibitions. They are always a great…

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6 years ago in

Now You Can Buy Your Own 65 Million Year Old T-Rex And Unique Urwerk T-Rex Watch, Too

By Roberta Naas / April 11, 2023
Urwerk UR-105M Trinity! T-Rex

Coming up on April 18 via the Out of This World auction by Koller Auktionen In Association with Wunderkammer, dinosaur fanatics will have the chance to buy their very own…

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6 years ago in

Gerald Genta, Daniel Roth To Be Revived By La Fabrique Du Temps Louis Vuitton

By Roberta Naas / April 10, 2023
Vintage Gerald Genta watches.

  It is a long-awaited moment in the watch collecting world. Two brands from yesteryear that were much coveted by collectors and watch rs globally are about to be re-imagined…

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6 years ago in
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roberta
Roberta Naas
Roberta Naas
Veteran watch journalist and author of 6 books on watches.
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