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August 14, 2020

Rado: An Insider’s Brand

By Roberta Naas / August 14, 2020
Rado Captain Cook

Swiss watch brand Rado, owned by the Swatch Group, may be a bit misunderstood in the United States market. Despite being born more than 100 years ago in 1917, Rado really only became well known in America in the mid 1980’s when it introduced the then-revolutionary high-tech ceramic watch. The material was groundbreaking in its…

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2 years ago in Rado, Timepieces News, Reviews and Articles
roberta
Roberta Naas
Roberta Naas
Veteran watch journalist and author of 6 books on watches.
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