We’ve been very busy this month with so many different watch events across the country that it has been difficult to keep up the writing pace. So this weekend, we recap a little about the month of February and the incredible watch world. Easily the highlight event of the month was the Watches & Wonders Miami show that took place at the Miami Design District (MDD) and that was sponsored by the Fondation Haute Horlogerie (FHH), in cooperation with the Miami Design District (MDD) Associates. Held concurrently with the Concours car show and the Miami Yacht Show—it was a fun, exhilarating four days of cars, yachts and – best of all, of course – watches.
A total of 21 top watch brands, including some with pop-up shops, participated in the event, bringing new watches, never-before-seen-in-the-USA watches, cool exhibits and interactive installations to the Palm Court area of MDD. Even Phillips auction house was present with a display of watches that will be coming up for auction in spring, including a watch once owned by Elvis Presley.
The four-day event was kicked off with a huge opening night event, a concert and a private Watches & Wonders Miami cocktail party. Approximately 1,000 collectors and watch lovers attended. During the ensuing days, visitors could partake in a host of events sponsored by the FHH and individual brands. In the art-deco style Moore Building with central atrium and four floors, the FHH hosted watchmaking workshops, virtual reality, an artistic, cultural film display and a series of panel discussions and lectures. While post-show reports say that 20,000 visited MDD that weekend, the more important indicator of success for the watch brands is sales. From what I heard from brands, there were some important sales made during the weekend, and a lot of new client relationships started. Rest assured, Watches & Wonders Miami will be held again next year.