Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue Aurora and the Quai de Bergues Aurora. The campaign is pretty smart, with a tagline that reads, “We Collect Rare People.” According to brand executives,…
We’ve written about Poland-based Wealth Solutions and Swiss Czapek & CIe here before, but now these two companies join forces to create a patriotic Polish watch named for a song from centuries ago, when Poland (and Czapek himself) was fighting for independence. This new Mazurek watch is part of series that was launched in 2017…
The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) has announced its pre-selected watches — six in each of the categories — that will be going up for the final vote this fall. In total, there are 84 timepieces competing for the 18 prizes, including the prestigious “Aiguille d’Or” Grand Prix. The GPHG’s…
Today, we present a video interview with a true watch lover’s brand: Czapek Geneve. During last fall’s WatchTime New York 2017, we spent some time with a watch lover in this industry, and a co-founder of the brand, Xavier de Roguemaurel. I’ve known Xavier for some years now, and I always find his enthusiasm contagious. He,…
The industry event of the year is just around the corner. WatchTime New York brings together some of the most illustrious brands in the watch industry and opens them up to the public. Held at Gotham Hall in New York City, this two-day event welcomes 30 brands to center stage. Festivities kick off on October…
Last night — as watch lovers know — the annual Grand Prix de Horlogerie de Geneve — GPHG — awards were held. The awards (which this year were given to 14 category watch winners and one Special Jury Prize) are often acclaimed by many in the industry as the watch world’s Red Carpet or Academy…
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