Jaeger-LeCoultre ‘1931 Polo Club’ Exhibition Arrives New York, Los Angeles

 

Traveling showcase honors the polo heritage of the Reverso and unveils 2025 novelties to the public.

Jaeger-LeCoultre brings its latest traveling exhibition, The 1931 Polo Club Traveling Collection, to two flagship boutiques in the United States this year in honor of the polo heritage of its beloved Reverso. The exhibit, which opened in New York City on May 1 until May 10 and then moves to Los Angeles from May 17 to June 3, offers visitors an immersive journey through the story of the Reverso. Celebrating the watch’s 1931 origins in the world of polo, the exhibition underscores the spirit of innovation, elegance, and sporting excellence that has shaped the line for nearly 100 years.

The exhibit will feature a curated selection of vintage and modern Reverso models, including the latest Watches & Wonders 2025 novelties. Visitors can explore four thematic chapters—Story of an Icon, Story of Style & Design, Story of Innovation, and Story of Craftsmanship—each illustrating a different facet of the Reverso’s nine-decade evolution.

The exhibition’s name and theme, The 1931 Polo Club, pay tribute to the Reverso’s origin as a practical solution for polo players seeking a watch that could endure the physical demands of the game. With a unique reversible case that could flip to protect the dial, the Reverso was born from a challenge posed on polo fields in British India. Over the decades, it evolved into a canvas for artistry and complication, while always retaining its Art Deco elegance and sporting roots.

Among the 2025 novelties on display are standout technical achievements, such as the Reverso Tribute Minute Repeater with the open-worked Caliber 953 and the Reverso Tribute Geographic, which brings a world-time complication to the rectangular case for the first time. Artistic interpretations are equally celebrated with new Reverso One ‘Precious Flowers’ models and the Reverso Tribute Nonantième ‘Enamel’ featuring detailed decoration and modern dial treatments.

For those eager to delve deeper into the world of watchmaking, the exhibition includes educational workshops and guided tours. At the Madison Avenue boutique, the Atelier d’Antoine offers a Reverso Discovery Workshop—a hands-on experience blending theory and practice. In Beverly Hills, masterclasses will allow participants to try traditional techniques under expert guidance.

Adding a sensory layer to the experience, visitors to the New York boutique can enjoy The 1931 Café, where French chocolatier Mathieu Davoine has created a series of polo-inspired chocolate creations, continuing Jaeger-LeCoultre’s Made of Makers initiative that merges craftsmanship across disciplines.

Open to the public and available by reservation, the exhibit and travelling watch collection bring the Reverso to life.