Typical of H. Moser & Cie, the independent Swiss brand regularly creates some statement-making timepiece that demonstrates its ability to think outside the box. In the past, we have witnessed the Swiss Alps watch that was a statement about Smart watches, the Swiss Mad Watch with a case made of Swiss cheese watch that makes a statement about the concept of Swiss made (for a brief moment, last year, there was also the Franken-watch, which the brand stopped communication on thanks to the sensitive nature of the watch that was a conglomerate of other brands iconic looks). Earlier this year, at SIHH, H. Moser unveiled the “Nature watch.”
The newest concept watch is a play on #MakeSwissMadeGreen Again, and is a symbol of H. Moser’s commitment to eco-friendly, sustainable work. The goal is to inspired conversation on the fragility of the environment and encourage others to do their part. H, Moser management is committed to leaving a zero carbon footprint in their manufacturing process. In fact, the company is working toward fulfilling all of the certification requirements so that it can be a part of the Responsible Jewelry Council. It is also committed to using Fair Trade materials where possible, including creating Fair Trade gold cases.
The watch is 100 percent Swiss made. It has a mechanical movement and features live green plants native to Switzerland (and grown in the garden of the Schaffhausen-based Manufacture) affixed to it, and the dial is made of natural stone and moss. Even the strap is adorned with real grass. It is not necessarily a wearable watch, but it makes a statement that is powerful on Earth Day. H. Moser & Cie. also partnered with the charity organization, Room to Read, that is dedicated to improving literacy and gender equality in education. The brand donated 10 children’s books for each visitor to the booth during the SIHH.