Generic image of a Watchfinder store.
In a watch industry that thrives on tradition, the move from online to brick-and-mortar is no small step—especially for pre-owned platforms. Few resale specialists venture into permanent retail spaces, making Watchfinder & Co.’s decision to open its first dedicated U.S. boutique in New York City a noteworthy occasion. While pre-owned platforms such as European Watch Company in Boston and SwissWatchExpo in Atlanta have carved out reputations with physical presences, Watchfinder’s SoHo opening signals that the pre-owned sector is evolving and maturing.
Located at 152 Spring Street, the 1,600-square-foot boutique is Watchfinder’s largest retail venture to date and the first in the U.S. The store – much like its 17 other locations in eight international markets around the world — will showcase more than 600 authenticated timepieces. Every watch undergoes the company’s signature 60-step authentication and preparation process, carried out by a team of accredited watchmakers, before being offered for sale.
Founded in the United Kingdom in 2002, Watchfinder has become a global leader in the pre-owned luxury watch market, with a reputation built on transparency, trust, and choice. The company was acquired in 2018 by Richemont, parent to some of the most prestigious watchmaking brands (Cartier, Panerai, Vacheron Constantin, and others), and has steadily expanded its footprint since.
“Opening our first dedicated storefront in the United States is such an exciting landmark for Watchfinder & Co.,” said
Watchfinder CEO Arjen van de Vall
. “Establishing a permanent home in New York City, one of the world’s most influential luxury destinations, will allow us to connect more meaningfully with our local customers and truly showcase the breadth of our expertise and service.”
The SoHo boutique will cater to collectors and newcomers alike, with inventory spanning seven decades of horology. Shoppers can expect icons, limited editions, discontinued treasures, and current bestsellers from brands including Rolex, Patek Philippe, Audemars Piguet, Cartier, Omega, Jaeger-LeCoultre, and Vacheron Constantin. The store will also serve as a hub for trade-ins and on-the-spot valuations, reflecting Watchfinder’s role in the circular economy of luxury watches. Additionally, customers will be able to get on-the-spot valuations for their watches and sell or trade-in their existing timepieces.
