In a horological landscape increasingly focused on transparency, depth, and architectural design, Armin Strom once again asserts its mastery of technology and aesthetics with the new Gravity Equal Force Ultimate Sapphire Blue. While the technical architecture of the Gravity Equal Force remains the same, it is the color in this version — the serene, icy…
When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…
It isn’t every day that a legendary rock star, singer, songwriter, musician and joins a watch brand as global brand ambassador. But in a recent coup, Lenny Kravitz became the…
Insiders in the watch world know the name Davide Cerrato. A veteran product designer with extensive experience in marketing, branding and , Cerrato has held mega posts at companies like…
No, I didn’t get that head wrong. We are not talking about a table clock. Well, we are, but not in the traditional sense of the word. Typically, a table…
April was a busy month for certain watch brands that added ambassadors or “friends of the brand” to their rosters. Here’s a quick rundown of just a few, including Madelyn…
In its largest-ever award total to support watchmaking students, the Horological Association of New York (HSNY) awarded a record-breaking $125,000 in financial aid to 20 students and four U.S. watchmaking…
Full disclosure: the Cartier Tank is one of my all-time favorite timepieces, and I have kept one in my regular wristwatch rotation for the last 20-plus years. So it is…
Over the weekend, independent Swiss watch brand Armin Strom made a lot of watch rs green with envy. The brand continued its roll-out of top-notch Mirrored Force Resonance Manufacture Edition…
Ever since it was announced just about a year ago that the legendary Jean-Claude Biver and his son Pierre were planning to launch the eponymous Biver watch brand, the watch…
Japanese brand Seiko has entered into an intriguing partnership: Resident Evil: Death Island. The new series consists of two limited edition Seiko Astron watches are made in collaboration with characters…
This year in Geneva at the Watches & Wonders exhibition, Zenith unveiled its new Pilot collection of watches. The only brand with the rights to put the word “Pilot” watch…
By Nancy Olson Last month’s Watches & Wonders 2023 in Geneva provided an impressive venue for A. Lange & Söhne’s introduction of the Odysseus Chronograph, the latest in the ongoing…