Gaming And AI Tech Titans Go All In To Lead Everywatch Aggregate Site

With a gaming visionary and an AI innovator at the helm, the luxury watch data platform, Everywatch,  gears up for expansion. Dr. Mike Capps and Ben Horesh, two heavyweights from the tech world, have been appointed Chairman of the Board and CEO, respectively, as the company prepares for its next phase of growth. Their mission: transform Everywatch from a robust data engine into the watch world’s most intuitive, all-in-one resource.

Founded in late 2021 and officially launched in 2023, Everywatch.com is a digital platform designed to provide in-depth insights into the resale and auction landscape of luxury watches. By aggregating real-time data from across the globe, it shows how long timepieces typically stay on the market, what they sell for, and whether they’re currently available—essentially becoming the Zillow of the watch world.

It was in mid 2024 that Everywatch purchased WatchAuctionHQ.com, a global auction record database, bringing it into the fold to enhance information sharing in the watch world. Now, Everywatch has tapped two top tech guys to propel the business to another level. Dr. Mike Capps comes on board as Chairman of the Board, bringing his extensive knowledge of and experience in the information technology world. Among other things, he had a long tenure as president of Epic Games where he launched Gears of War, Fortnite and Unreal Engine franchises. He then went on to co-found Howso in the artificial intelligence world.

“When I was asked to come on board, I said the data is great, but the product isn’t awesome. So, we’ve been improving the product itself, the Everywatch platform, to ensure the data is really solid and the experience is strong,” said Dr. Capps in a zoom interview.

Dr. Capps said he was already a user of the platform because, as a watch collector, he was seeking that one spot for all his needs. “As a collector, I am trying to find that one rare watch that a seller somewhere has. I am also trying to figure out if I’m buying a particular watch, what should I be paying, and the rarer the watch, the harder that information is to find.”  He complained on the site and the CEO contacted him to come on board and talk about the genesis of the site and the potential.  “I wanted to create more content, more answers, more uses. So, I joined.”

In addition to Dr. Capps,  Everywatch names Ben Horesh as CEO. To those in the gaming world, Horesh has built a track record in bringing high-growth tech ventures like Playtika and Microgaming to new levels via product innovation — a skill he brings to the Everywatch table.

According to Horesh, his high-tech background enables Everywatch to create incredibly user-friendly information. “In terms of crossover from the gaming industry, there are a lot of aspects that come into play, from building engaging features that users fall in love with and want to come back to, to understanding how toe segment information and audiences and create hyper-personalized experiences.”

With the sales of pre-owned watches booming, Everywatch has built a name for itself as a go-to resource for watch data despite its short time (less than two years) as a live platform. With these new appointments, the company is branching out to not only provide data  and interactive experiences for its already high six-figure (and growing) collector base, but also to retailers and watch brands – all of whom can use the vast data not only for pricing of pre-owned watches, but also for planning strategies and product introductions based on actual trend analysis. The year-end goal for 2025 is to reach 1 million collector subscribers. Additionally, with  a host of unnamed big  brands, auction houses and retailers already on its roster, its plan, according to Horesh, is to be the “number 1 watch market intelligence platform in everyone’s pocket.”

To be able to offer a wealth of truly accurate information, Everywatch scours more than 1,000 auction and dealer platforms to collect base-line data, then double- and triple-checks the data for accuracy.

“We spend a great deal of time on data synthesis, correcting and fixing where need,” said Horesh, referring to cleaning errors in information about millimeter sizes, reference numbers and more. “This sets us apart from anyone that simply retrieves and presents unfiltered data that often contains errors, discrepancies, duplicates and more. We have a data science team and an AI team that have built proprietary technology to continuously perfect the data that we work with.”

Currently, the site operates using multiple levels of subscriptions for collectors, with the base subscription being free, and additional levels offering more access to other information can be purchased. The company also works with brands and retailers in similar ways, as well as offering special programs and research practices.

The end goal, according to Dr. Capps, is to eliminate the need for visitors to search through dozens of sites hoping to find enough information to make informed decisions. More analytic services will also be offered, including CPO market reports, sales trends and more. And, he says, the company will start becoming even more specific, with information about case materials, sizes, reference numbers and models offered in the form of comprehensive reporting suites.

(Portions of this article by Roberta Naas first appeared on her column on Forbes.com.)