Storage Wars: SIHH 2019 Maybe (Not) The Most Disappointing Storage Units Ever

Storage Wars SIHH 2019: MB&F

Could we be ending an era of creativity? If this year’s offering of USB keys—where brands store their most important information and images to disseminate to the press – is an example, the answer is yes. Since 2012, we have been taking a close look at the USB keys give out at Baselworld and SIHH. …

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Storage Wars: The Best USB Keys From Baselworld 2018, And Why We Love Them

Storage Wars: The Best USB Keys from Baselworld 2018 include this Cassette tape from Graham Watches.

As mentioned when we reviewed the best  and worst USB keys of SIHH 2018 earlier this year, we are in our sixth year of reviewing the storage devices that watch brands use to pass their precious information and images on to journalists and bloggers. This much-loved story has sparked a lot of attention over the…

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Three Watch Brands We Expect Great Things From This January 2018

Manufacture Royale ADN watch collection

With the new year here, it means show season will begin. In the watch world, that predominantly means — SIHH 2018, here we come. However, as we know, many other brands capitalize on the fact that so many retailers and press are in Geneva for SIHH and so they, too, exhibit their newest inventions —…

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Meet the Manufacture Royale ADN Collection: Good Looks, Great Function

Manufacture Royale ADN in Black DLC and forged carbon.

Manufacture Royale is a brand we have written about several times here, as we love the masterful technology this brand brings to the forefront.  This year, the brand unveils an interesting new collection that is making its way to stores now: the ADN (DNA).  The watch houses the brand’s  ninth calibre—the MR09 with flying tourbillon,…

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Storage Wars: Winning USB Keys from Baselworld 2017

Storage Wars winners Baselworld 2017: Louis Moinet, MB&F, Manufacture Royale.

This year marks the fifth year we have written about our favorite USB keys dispensed by brands at the top shows. Earlier in the year we brought you a look at the winning storage sticks from the January SIHH exhibition. Now, we take a look at the winners of the Baselworld 2017 exhibition. Because most of…

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Storage Wars: SIHH 2016 Innovative USB Keys

Welcome to the first edition of Storage Wars 2016 — based on the SIHH exhibition and a few independent brands exhibiting in Geneva. Every year we embark on trips to find the most exciting timepieces on the market — and we come home with a wealth of information and images. All of that info is…

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