Omega Seamaster Diver 300M Milano Cortina watch.
With the Winter Olympics celebrating Opening Ceremonies today, the countdown to Milano Cortina 2026 is officially over and the activities begin. Athletes have fine-tuned their training, venues across northern Italy are ready to be on the world stage, and fans are being treated to two weeks of edge-of-your-seat competition. And as every sports fan knows, when it comes to victory or defeat, precision — and timing — is everything. That’s where Omega comes in.
Since 1932, the Swiss watchmaker has served as Official Timekeeper of the Olympic Games, a role it will reprise once again when the Opening Ceremony takes place on February 6, 2026. Milano Cortina marks the 32nd time Omega has timed the Games, but the brand’s contribution goes far beyond stopping a clock when an athlete crosses the line.
The Omega Seamaster Diver 300M Milano Cortina watch retails for $10,500.
To mark the occasion, Omega is celebrating Milano Cortina 2026 with a special edition Seamaster Diver 300M Milano Cortina 2026 watch —designed not just as a souvenir, but as a wearable tribute to the Games themselves.
At 43.5 mm, the Seamaster makes a confident statement, but its use of white ceramic and grade 5 titanium keeps things lightweight, modern, and unmistakably sporty. The materials feel particularly fitting for a Winter Olympics watch, evoking snow, ice, and high-altitude performance, while also delivering everyday durability.
The design details are where things get especially interesting. The white ceramic dial features a laser-engraved frosting effect inspired by the “26” in the Milano Cortina emblem — a subtle graphic touch that rewards a closer look. Rhodium-plated hands and indexes filled with white Super-LumiNova ensure legibility, while a blue-gradient seconds hand quietly nods to the official Olympic color palette. Flip the watch over and the stamped Milano Cortina 2026 emblem on the titanium caseback seals its Olympic credentials.
The white color palette recalls the winter white snow, but there are fine touches of Olympic colors in the design.
Inside, the $10,500 watch is powered by Omega’s Co-Axial Master Chronometer Caliber 8806, offering a 55-hour power reserve and certified to the industry’s highest standards — the same obsession with precision that defines the Olympic Games themselves.
Omega Olympic Pavillion showcase the brand’s timing innovations.
As to timing, Omega ensures that their equipment tracks to the tiniest fractions of a second — margins so small they’re invisible to the naked eye but decisive on the podium. Omega supplies not only the timing systems, but also the starting guns, motion sensors, photo-finish cameras, and real-time tracking technologies used across all 116 events and 16 winter disciplines. Every jump, glide, sprint, and spin is recorded with absolute reliability, ensuring that results are indisputable when the stakes are at their highest.
Visitors to the Olympics can also immerse themselves in the world of Omega and timing at its new centrally located pavilion. Within the halls are details of the brand’s 94-year heritage in the Olympics and timing developments made over the decades. Also on display are stories, films, equipment, technology exhibits and even athlete comments. Visitors can sit inside Olympic bobsleds and experience virtual reality moments. The pavilion is open 10 am to 10 pm during the Olympics and the paraOlympics.
Inside the Omega Olympic Pavillion
