Bulova Shelby Racer Chronograph
Watch lovers and racing fans are in for a high-octane thrill. Bulova has teamed up with Carroll Shelby Licensing to launch the Bulova Shelby Racer Chronograph—a limited-edition timepiece that blends muscle-car attitude with precision watchmaking. And as someone who has toured the Shelby Museum in Las Vegas, driven the track there, and even slipped behind the wheel of era-defining cars, I can say firsthand: Carroll Shelby’s legacy is about more than horsepower. It’s about grit, innovation, and an unrelenting drive to win.
Just 7,500 pieces of the Bulova Shelby Racer Chronograph will be built.
Carroll Shelby’s story is the stuff of racing folklore. He went from champion driver in the 1950s to mastermind of machines like the Shelby Cobra and the Shelby Mustang GT500. These weren’t just cars; they were thunderous symbols of American ingenuity and determination. The Cobra became a motorsport icon, while the 1967 GT500 embodied raw performance wrapped in aerodynamic design. Shelby didn’t just build cars—he was a legend whose name became synonymous with speed, power, and American muscle.
Shelby Cobra
That spirit is alive in the new Shelby Racer Chronograph. Built to mark Bulova’s 150th anniversary, the watch borrows its cues straight from the ’67 GT500. The 43mm silver-tone stainless steel bullhead case echoes the sleek profile of the car. Shelby’s legendary blue-and-white racing stripes streak across the rubber strap and dial, while the grooved mid-case mirrors the GT500’s striping. A black tachymeter ring frames the dial, ready to clock speed.
The Bulova Shelby Racer Chronograph retails for $1,350.
And then there are the details. At 3:00, the Shelby Cobra logo coils into view—a badge of racing greatness. Under the hood ticks Bulova’s high-performance Precisionist movement, with a frequency of 262kHz for accuracy to within seconds per year. The chronograph tracks to 1/1000th of a second, its sweeping hand moving like a revving tach needle. Every element is designed to feel like a lap around the track—fast, powerful, precise.
This is more than just a watch—it’s a collector’s piece. Only 7,500 will be made, each with Carroll Shelby’s signature engraved on the case back and a unique serial number. Even the presentation is collector-grade with a 1:24 die-cast model of the 1967 GT500, making it a must-have for anyone who loves watches, cars, or both.
Bulova Shelby Racer Chronograph is sold with a die-cast model car.
At first glance, the partnership might seem unexpected. Bulova, after all, is famous for pioneering technology, space timing, and even changing the face of advertising with the first radio and TV commercials. But when you think about it, it fits. Bulova has always been part of America’s cultural engine—from music and the Grammys to breaking barriers in equality and more. Partnering with an American racing legend is simply the next lap in that journey.
Retailing for $1,350, the Shelby Racer Chronograph is a deft blend of speed, style, and precision—on the track or on the wrist.
