Interviews with celebrities, watch brand ambassadors and watch brand executives.

Patek Philippe New York – Just Like Being in Geneva

Earlier this week, Patek Philippe celebrated the official opening of its new offices and watch service department in New York City. High above Rockefeller Center, with a superb view of the famed skating rink, Thierry Stern, President of Patek Philippe worldwide, and Larry Pettinelli, US President, cut the proverbial ribbon – opening the  doors to stunning…

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A Moment in time with Daniel Dreifuss of Maurice de Mauriac

For a small watch brand, Maurice de Mauriac has one very big presence. This brand, which we have written about before here, has made amazing strides in its 16 years of existence thanks to the foresight and innovative thinking of founder Daniel Dreifuss. Located in Zurich, Maurice de Mauriac watches are hand crafted, with just a…

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Greubel Forsey Takes Time to a New Level

As seen on You had to look really hard at this year’s SIHH to see the cooperative work of Greubel Forsey and miniature sculptor artist Willard Wigan – who micro-sculpts art on metal that is smaller than 1/15th of a single grain of rice.  The sculpture created for Greubel Forsey’s Art Piece 1 watch…

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Inside Montblanc’s Minerva Workshops in Villeret — Hand Crafting Watches

Montblanc Minerva workshops in Villeret

Recently, in Switzerland, we had the opportunity to take a private tour of the small, exclusive Montblanc watch factory in Villeret that began as Minerva. Here, every single piece of every single watch movement (except the base plate) is made by hand, polished by hand and assembled by hand. Even the hairsprings are made in-house.…

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Exclusive Interview: Emmanuelle Chriqui and Baume & Mercier

A fan and ambassadress  of Baume & Mercier,  actress Emmanuelle Chriqui has partnered with the brand in the design of specially made watch straps for the alluring Linea line (which is known for its easily interchangeable watch straps and versatility).  With delicate features, sultry eyes and an infectious smile, Chriqui has charmed many in her…

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Introducing TAG Heuer’s new Carrera Carbon Caliber 1887 Concept Chronograph

It’s been a month of new technology, new innovations, concept watches and more. We’ve seen some great “firsts” in the watch industry here in Switzerland. Now, TAG Heuer joins the pack with its newest ultra-light Carrera Carbon Caliber 1887 Concept Chronograph — manufactured in Carbon Matrix Composite weighing 19g. The motor-sports inspired watch is made…

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