Recently, we brought you the news about the new EMC movement by Urwerk. You can read the details here, but essentially this 100 percent mechanical movement incorporates its own integrated intelligence. Today, in Geneva, Urwerk officially unveiled the UR-EMC watch that houses this unique movement that was a long journey for its watchmakers and engineers.…
Interviews with celebrities, watch brand ambassadors and watch brand executives.

Around the World: New York’s Ferrari Rally
If you were lucky enough to be in New York today, it was a wonderful sight. Ferrari hosted a rally from New York’s Battery Park to Bridgehampton on the East End of Long Island to mark the close of Bridghampton Polo. More than 60 mos of this grand Italian performance car joined the Tributo Ferrari,…
8 Minutes Well Spent: Video Snapshot of Jaeger-LeCoultre’s Efforts to Protect our Oceans’
In today’s icately balanced world, some watch brands recognize the need to help sustain our oceans, and are getting involved. Jaeger-LeCoultre has been partnered with UNESCO and the World Heritage Marine Program since 2008 to protect World Heritage Sights — one of which is the Everglades National Park. (In fact, the Everglades were the focus…
Don’t Miss Rolex Monterey Motorsports Reunion at Laguna Seca Now
Today and tomorrow in Monterey, CA, the Rolex Monterey Motorsports Reunion is in full swing- with races on both days. During Classic Car Week, Mazda Raceway Laguna Seca is reserved for three days of historic automobile racing while the rest of California’s Monterey Peninsula hosts a cornucopia of indulgent events for car rs of every…
Watch Designer Eric Giroud Shares thoughts on the Swarovski Crystallium
Unveiled at BaselWorld and now making its way to the retail stores, the Swarovski Crystallium Automatic watch won an honorable mention from the Red Dot Award for Best Product Design 2013. This is no great surprise when you consider the fact that the stadium-style watch was conceived of by renowned watch designer Eric Giroud. This was…
Meet Dominique Burdet – Master Watchmaker for Audemars Piguet
Meet the man who spends nearly a thousand hours hand crafting one superb Audemars Piguet timepiece. His name is Dominique Burdet and in his haute horlogerie workshop at Audemars Piguet’s Le Brassus factory, this master watchmaker and his team create the highly complicated mechani for the brand’s Grand Complications – complete with minute repeaters. …