Interviews with celebrities, watch brand ambassadors and watch brand executives.

Bang. The Sochi 2014 Olympics Start this Week –with Omega’s Timing Help

This year, Omega celebrates 78 years of timekeeping with the opening o f the Olympic Winter Games in Sochi, Russia, this week. In addition to nine Omega Countdown clocks that have been spread across the Russian Federation, Omega brings in mega technology and personnel to continue its Official Timekeeping role for the 26th time since…

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Ulysse Nardin Celebrates the Chinese New Year — year of the Horse – in Stallion Style

Ulysse Nardin Classico Horse

It’s no secret that Ulysse Nardin offers some of the most stunning enamel champleve’ dials in the world. But this year, with its tribute to the year of the horse, Ulysse Nardin takes the field to a whole new level. The Classico Horse watch celebrates the independent spirit of wild horses with the likeness of…

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TAG Heuer Opens NY Boutique – with Cameron Diaz

In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue (nearby 54th street). The event – with ribbon cutting outside in the frigid 10-degree weather – heralded the opening of the 1200-square-foot custom-designed boutique that…

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I’m Back … I Braved the Great Wave and Entered Hyperbaric Chambers for this SIHH 2014 Review

So I survived Geneva.  Thanks to sheer determination to bring my loyal readers the best coverage possible,  I endured the following:   descending into shark infested waters (sort of ) with IWC; entering into a hyperbaric chamber (for real) with Breva ; being transported back in time to the late 19th century (sort of ) with…

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FastRiding This Weekend at the Rolex 24 at Daytona with TUDOR

This weekend, January 25th and 26th, marks a super fast time for auto fans. The 52nd anniversary of the Rolex 24 at Daytona takes place at Daytona International Speedway, and serves as the debut event for the TUDOR United SportsCar Championship. We announced the coming of Tudor to America and its sports-car alignment  here a…

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Dive Right In with the Calibre de Cartier Dive Watch

Ok, we admit it. There is a lot of thrashing going on here at SIHH, while so many brands vie for top position when it comes to the ultimate high-tech, haute-horology timepiece. But honestly, sometimes it’s nice just to look at reality. From Cartier, that reality comes in the form of its newest stainless steel…

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