A Close-up Look at the TAG Heuer Aquaracer 500M Limited Edition, at the America’s Cup Races

The TAG Heuer Aquaracer 500M Limited Edition watches pay tribute to the America’s Cup. This year, TAG Heuer partners with Oracle Team USA—equipping the teams with TAG Heuer eyewear and chronograph watches. As such, it has unveiled a new fleet of limited edition Aquaracer watches equipped with helium escape valve to render them water resistant…

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Day One of 34th America’s Cup races — On the Water with TAG Heuer and Oracle Team USA

Today we spent the day on board a yacht in the San Francisco Bay with TAG Heuer, Official Partner with Oracle Team USA, Defender of the 34th America’s Cup. We witnessed the first two races of the main event — the world’s oldest active sporting trophy. While Oracle Team USA went into the race with…

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A look at the Dubey & Schaldenbrand R92 Column Wheel Chronograph

Independent watchmaker Dubey & Schaldenbrand is a company that prides itself on blending history and current day. As such, it has proudly curated treasured movements from the 1950’s, 60’s and 70’s that it then utilizes in its newest creations. Now, this manufacture has done it again with the Grand Dôme R92. This limited-edition chronograph combines…

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Rolex Brand Ambassador, Phil Mickelson, Wins British Open, and a look at a few other brand ambassadors

Yesterday, Phil Mickelson closed the British Open with his best-ever  round in a major Sunday when he finished with a 5-under 66 at Muirfield to win the third leg of the career Grand Slam. Patron and Official Timekeeper of The Open for more than 30 years, Rolex is also proud to have Mickelson on board…

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Watch Trends: Top Sailing Watches

Summer is here and with it comes a host of outdoor sports, including sailing.  Real fans are following regattas around the country, including the current Louis Vuitton Cup races in California. We wrote about this recently here and here. Now, for those who want to wear a timepiece that reflects the love of the sailing…

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Understanding Tag Heuer’s New Carrera MikroPendulum Concept Watch

In BaselWorld last month, TAG Heuer did what it usually does – unveiled a concept watch. This time it was the extremely avant-garde TAG Heuer Carrera MikroPendulumS Concept watch.   Of course, it also unveiled the TAG Heuer Carrera MikroPendulum 100th of a second Chronograph.  Confused?  We’ll try to explain. In the world of haute horlogerie…

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