A Moment in Time: TAG-Heuer Brings on Cameron Diaz

Cameron Diaz, the vibrant California-born actress who won hearts in the film The Holiday, as well as in roles such as My Best Friend’s Wedding, There’s Something About Mary, Charlie’s Angels and Being John Malkovich, is one of TAG Heuer’s top ambassadors and the face behind the brand’s newest Link Lady timepiece collection.  Here, in…

Read More →

Time Capsules: News- Announcing the Winners of the 12th Annual Grand Prix d’ Horlogerie de Genève

Max Busser of MB&F had a great day. With the Geneva Grand Prix d’Horlogerie just completed, MB&F won twice today! It won the award for the Public Prize (voted on by the public) for its Legacy Machine No. 1 (which we covered here), and also won best Men’s watch category. Zenith won the prize for…

Read More →

Weekend Sojourn: TAG Heuer Donates to Hurricane Sandy Relief Efforts and other Charities in NYC with Cameron Diaz, Leonardo DiCaprio at Museum of Natural History

Last night, we spent several hours at New York’s Museum of Natural History at an elegant charity event hosted by TAG Heuer. Initially, I was adverse to going to this event, as I felt that with all the hurricane clean-up to be done, it wasn’t necessarily the right time for a party. I was wrong…

Read More →

Around the world: Louis Vuitton Watches and the America’s Cup World Series

Atimelyperspective spent this past weekend with Louis Vuitton in San Diego – for the final races in the America’s Cup World Series. Here the brand unveiled a revolutionary new yachting watch that times the five minutes (instead of the heretofore indicated 15 minutes) before the start of the races. The watch signifies the brand’s position…

Read More →

A Moment in Time: Hautlence SA’s Co-Founder and managing director, Guillaume Tetu

Not even 40 yet, the very humble, genuine and likeable Guillaume Tetu has already accomplished a wealth of interesting feats in watchmaking.  Having spent two years as a Consultant  CAO (Construction Assisted by Computer) for the Rolex Supplier of Metal Bracelets, Gay Frères, and seven years with  the LVMH Group and TAG Heuer’s Product Development…

Read More →