Twice in One Day! Patrick Dempsey Teams with TAG Heuer Watches

Earlier today we brought you the story of Patrick Dempsey and Dempsey Racing teaming with Porsche Design to create a new timepiece (you can read that here). Now, it turns out (could he be fickle?) that he has also teamed with TAG Heuer to make history at Le Mans. Indeed, TAG Heuer and Dempsey Racing…

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Time and Speed: Watch Brands and the Indy 500 2014, and the Coca Cola 600 Drivers

Starting at 11:00 am Eastern Standard Time today, the 98th Indy 500 – The Greatest Spectacle in Racing — begins. In this series 33 racers will zoom 200 laps in a counter-clockwise direction on the 2.5-mil oval track at speeds that average about 230mph. Racing, virtually, right along with them are top watch brands. Precision…

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TAG Heuer Watches: Timepieces of Choice for Soccer Player Cristiano Renaldo

With the FIFA World Cup slated to begin June 12 and running through mid July, a host of brand are gearing up their involvement with international football. We will be bringing you more about that in the coming weeks. However, after just having seen TAG Heuer at the TimeCrafters show last week, it’s a great…

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014.  From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at…

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TAG Heuer Opens NY Boutique – with Cameron Diaz

In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue (nearby 54th street). The event – with ribbon cutting outside in the frigid 10-degree weather – heralded the opening of the 1200-square-foot custom-designed boutique that…

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A Practical Guide to Watch Collecting

By Alex Lam Yesterday, we waxed poetic about our passion for watches and the drive to collect and curate them.  That article was all about the emotion involved in buying a watch and the relationship one forms with it.  Today, we bring a more practical view to the concept of watch collecting.  After considering the…

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