TAG Heuer Opens NY Boutique – with Cameron Diaz

In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue (nearby 54th street). The event – with ribbon cutting outside in the frigid 10-degree weather – heralded the opening of the 1200-square-foot custom-designed boutique that…

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A Practical Guide to Watch Collecting

By Alex Lam Yesterday, we waxed poetic about our passion for watches and the drive to collect and curate them.  That article was all about the emotion involved in buying a watch and the relationship one forms with it.  Today, we bring a more practical view to the concept of watch collecting.  After considering the…

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Watch Executives Speak Out about Prices, Groups, Technology and More

In a passionate statement that rounded out an hour-long panel discussion among top-level watch industry executives in New York City recently, Maximilian Busser, founder of MB&F Horological Lab, summed up the idea of what makes a watch extraordinary: “It is proof of human genius. The first tower clocks were transformed from stone and metal in…

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Watch Lovers Welcome at the First-Ever Watch Panel Discussion at the Extraordinary Conference in NYC

On December 5-7 in New York City, the Initiatives in Art and Culture will host its 15th conference – this year entitled Extraordinary:  Icons, Iconoclasm, and Innovation. Throughout the cultural conference, icons, innovators and extraordinary individuals and brands will give presentations on today’s arts, fashions, cultures and – for the first time ever—watches. On December…

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Congratulations Oracle Team USA Wins America’s Cup 2013

In what many are calling the sports’ world’s biggest turnaround, Oracle Team USA has captured the 34th America’s Cup title – triumphantly – in a 9-8 win over Emirates Team New Zealand. Just one week ago, the score was Emirates 8 and Oracle 1 – yes- a major turnaround. Both teams fought hard and gracefully…

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TAG Heuer Unveils Specially Made Smart Watch for Professional Timing

As this year’s 34th America’s Cup enters its exciting final weekend, we want to bring you a little behind-the-scenes info about how the R&D departments of TAG Heuer and Oracle Team USA co-invented onboard connectivity equipment and  intelligent smartwatch to supply each crew member instant access to crucial race condition data in real-time. The system…

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