Bella Hadid, New TAG Heuer Brand Ambassador, Exclusive Interview About Time, Dreams and ‘DIsconnecting’

Super Model Bella Hadid with TAG Heuer CEO Jean-Claude Biver as they talk about time, disconnecting and not cracking under pressure.

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Model of the Year, Bella Hadid — we brought you a teaser video about her 1,500 hours in six-inch heels and her 34 wardrobe changes in fewer than 10 seconds. However, last night…

Read More →

TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

TAG Heuer gets ready to announce new brand ambassador for women's watches.

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign. Even…

Read More →

TAG Heuer Times NYC Marathon

TAG Heuer is the Official Timekeeper of today's NYC Marathon.

Today in New York City, TAG Heuer is the Official Timekeeper  and Timepiece for the 2016 TCS New York City Marathon.  It marks the third year of the partnership (the biggest marathon is 26.2 miles of endurance running) and is  the perfect match for the brand’s “Don’t Crack Under Pressure” campaign. TAG Heuer presented the Connected…

Read More →

Interview: Miami Marlins Right Fielder, Giancarlo Stanton, and TAG Heuer Brand Ambassador

Recently, I joined TAG Heuer on a trip to Miami for a host of events. Not only did I get to join the brand in its celebration of 100 Years of Innovation (with its involvement in auto racing and with the anniversary of the Carrera), but also I got to take in a Miami Marlins…

Read More →

TAG Heuer Sponsors SEA Paddle NYC, with Paddle Champion Kai Lenny Competing

Looking for something to do in New York City this weekend? Get active and drag out your paddle board or at least move to a great viewing spot for the very intriguing SEA Paddle NYC event on Saturday.  Not only is it wonderful to see hundreds of paddle boarders making their way around Manhattan, but…

Read More →

TAG Heuer Teams with Dartfish to Unveil Pocket Pro Video Analysis and Timing System

In an interesting new partnership, TAG Heuer has teamed with Dartfish to bring to market the smallest and smartest video analysis and timing system package for sports training: the Pocket Pro. The Pocket Pro combines Darffish’s analysis systems with a true stop watch to offer a sports training tool that is unparalleled on the market today. The innovative…

Read More →