TAG Heuer, Official Timer of the Indy 500, Measures Ultimate Precision- Rossi Wins

Today marked the 100th running of the Indy 500– an American institution that happens every year on Memorial Day weekend. Alexander Rossi, considered a rookie, managed to win the race by conserving fuel to use at the end –  basically finishing on fumes (while Munoz had to hit the pits for fuel with four laps…

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BaselWorld 2016: Meet the Affordable TAG Heuer Carrera 02T Tourbillon

In typical TAG Heuer style, the brand that  loves to give us exciting news at BaselWorld does it again. Just six months after the release of the TAG Heuer Carrera Heuer-01 Manufacture-made chronograph, the brand releases the all-new TAG Heuer Carrera Heuer-02T, a COSC-certified automatic chronograph chronometer with a titanium and carbon flying tourbillon. And, get this,…

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TAG HEUER Won’t Renew Maria Sharapova Contract at this Point in Time

It happened once before to this great brand: an ambassador athlete caught in the not-so-favorable spotlight. Recently, tennis great Maria Sharapova –28 year old with 35 career singles titles –failed a doping test at the Australian Open. According to Sharapova, the substance is one she has been taking for nearly a decade for different health…

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Introducing the TAG Heuer Connected Watch: SmartWatch made with Intel and Google (Video, Prices)

Live at a press conference this morning at the LVMH Tower, TAG Heuer CEO Jean-Claude Biver introduced the much-anticipated TAG Heuer Connected watch. The press conference — with top executives from Intel and Google, in addition to Chariman and CEO of LVMH, Bernard Arnault, and the Swiss Ambassador Andre Schaller –was all about the grand marriage of  Silicon Valley…

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Meet TAG Heuer’s New Ambassador, New England Patriots’ Tom Brady, and the new Carrera Heuer 01

According to Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, the new Carrera Calibre Heuer 01 watch – finally out and in stores now — is the future of the brand. At least he alluded to that at last night’s event in New York City, where the brand also…

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Sharapova Pulls Out Of U.S. Open, Still Set To Bring the Heat Later This Year With TAG Heuer

Maria Sharapova of Russia celebrates a point during her women's singles final match against Simona Halep of Romania on day fourteen of the French Open

With the U.S. Open still in the welcoming matches, perhaps some of the biggest news so early is the last minute withdrawal of all-star Maria Sharapova. Just before the tournament began Sharapova announced she’d pull out of the Open due to an injury to her right leg. Such news like this leaves us wondering when…

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