We’re Off to See the Wizards! The Wonderful Wizards of SIHH 2014

You may have noticed that this week we brought you a lot of cool new watches just arriving in retail stores.  That’s because we wanted to temper next week’s coverage of hot new watches being unveiled at the SIHH Show—to which we now embark on our annual journey. The watches introduced at the SIHH –…

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Hublot LaFerrari – Is the Verdict In?

While in BaselWorld, we posted on our facebook pages about the new Hublot LaFerrari watch – created to celebrate the partnership between Hublot and the sleek and stealth Ferrari brand.  As those who love cars and watches know, the Ferrari brand has partnered with other watch brands before Hublot: Girard-Perregaux and Panerai are among them.…

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How Panerai Gained Foothold in the Swiss Luxury Market and the Luminor Submersible

By Leo Parker It is fair to say that the Swiss rule when it comes to the luxury watch industry, with the majority of the world’s most revered and celebrated watchmakers heralding from the small, neutral territory. With this in mind, it is clear that watchmakers that aren’t in the Swiss old boy’s network need…

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Watch Education: What is a Chronometer and What is COSC Certification?

A few weeks ago we answered the question, “What is a Chronograph?” and promised to bring to light the difference between a chronograph and a chronometer – terms that are often mixed up in today’s world. In fact, a chronometer is a watch that has undergone stringent testing under laboratory conditions and is then certified…

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Pre-SIHH 2013: Panerai Unveils Luminor 1950 Rattrapante 8 Days Titanio

Combining its strengths — sophisticated haute horlogerie and high-tech sports watchmaking – Panerai now unveils the limited edition PAM 530 Luminor 1950 Rattrapante 8 Days Titanio. The split-seconds chronograph is built with a vertical clutch and two column wheels to operating two hands –superimposed and partially independent — to measure partial times or a second…

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Show Time 2013 – Top Watches Unveiled at SIHH

For true watch lovers – those who follow every unveiling and await each new innovation – it’s  Show Time! The 2013 Show Season is upon us and begins exactly one week from today with the opening of the very prestigious watch trade event: Salon International De La Haute Horlogerie Genève (SIHH). This luxurious exhibition in…

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