Introducing the Chopard Grand Prix de Monaco Historique Collection (Pre BaselWorld 2014)

Bold, race-inspired and true to form, the new Chopard Grand Prix de Monaco Historique collection pays tribute to the world of vintage Formula 1 racing in a classic way. We all know how intimately involved with auto racing Chopard is. Not only has this brand sponsored and crated the Mille Miglia timepieces for years, but…

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Happy Chinese New Year: Introducing Stunning Year of the Horse Watches (Slide Show)

Chopard L.U.C XP Urushi Horse

Happy Chinese New Year. It is the year of the Horse. The Horse is one of the most powerful symbols in the Chinese zodiac. The sign is symbolic of speed and strength, are people born under it are said to be energetic and independent with a free, unbounded spirit. They also demonstrate great taste —…

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Exactly what is the Poincon de Genève? And is the same as the Geneva Seal?

We get asked the question a lot from readers: What are the Geneva Seal and the Poincon de Genève? Are they the same? And how does a brand get the Geneva Seal? Well the answer to all of these questions – which for some are confusing – is simple. The Geneva Seal and the Poincon…

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Announcing the Grand Prix D’Horlogerie De Geneve 2013 Winners

On Friday, the largest and most important award ceremony in watches took place in Geneva. It was the 13t annual Grand Prix D/Horlogerie – wherein a huge number of awards were given. Indeed, it seems each year new categories are added to the prize list – so that this year the event totaled 15 awards. The…

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A Moment in Time: Exclusive Interview with Karl-Friedrich Scheufele, Co-President of Chopard

Recently, Chopard inaugurated its state-of-the-art service center in Miami. We wrote about it here. During that event, Karl-Friedrich Scheufele shared his thoughts in an exclusive Q & A on the brand’s progress and on his favorite timepieces. ATP: Who is the Chopard Customer? “We have found that there are two types of customers. Those who…

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Chopard Opens Miami Service Center, Vows 10-Day Turnarounds

Everyone familiar with luxury timepieces knows that service is an integral part of the purchase. (In fact, we covered that subject recently here.) Chopard, however, has taken the concept of service to an all-new level by building an 11,000-square-foot state-of-the-art service center the Miami suburb of Coral Gables.   We had the distinct pleasure of…

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