A Moment in Time: NASCAR Race Driver Danica Patrick

Recently, at Kansas Speedway, Atimelyperspective got to spend a long weekend with Tissot – the Swiss watch brand that supports NASCAR and Danica Patrick with the #7 Tissot car. The weekend consisted of races, celebratory parties, the launch of the new Danica Patrick Tissot timepiece, and a little time spent off the track with the…

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Around the World: Hamilton Celebrates 6th Annual Behind the Camera Awards

This past weekend in Los Angeles, Hamilton Watch Company acknowledge the hard work of the people behind the cameras of the most popular movies of today. In its 6th annual Behind the Camera Award presentations, the brand honored producers, writers, film crews and more. Atimelyperspective was fortunate enough to be there for a portion of…

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Around the World: Flying to the East Coast Before Hurricane Sandy Arrives

Time – it’s all about time. Everything is about time – and right now, the USA’s east coast is worried about how much time residents have left to board their homes and evacuate before what is predicted to be a huge mother-storm rolls in. New York has closed its subways; airports have closed and widespread…

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Time Capsules: Product – Ulysse Nardin and Randy Johnson Unveil “The Big Unit”

At an exclusive event last night in New York, Ulysse Nardin and recently-announced brand ambassador, Randy Johnson unveiled the brand’s first “Big Unit” watch. And – like the 6’10”-tall man himself who lays claim to that nomenclature, the watch is a nicely sized 45.8 mm. The superb chronograph, which retails for $15,500, was designed in…

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Around the World: Franck Muller Unveils 5-Second Tourbillon Thunderbolt, AKA Rapide, in Monaco

Last week at the World Presentation of Haute Horlogerie (WPHH) 2012 at the Grimaldi Forum in Monaco, Franck Muller unveiled a host of exciting new products. Among them: the Tourbillon Rapide, Calibre FM 2025T – with the world’s fastest tourbillon escapement. Also referred to as the Thunderbolt Tourbillon, the mechanical, manual-wind watch features a tourbillon…

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Around the World: Rado Celebrates Release of HyperChrome

Last week, Rado paid tribute to its cool new HyperChrome Monobloc cased watch – on a sail in New York’s Harbor, taking privileged guests pretty up close and personal with the Statue of Liberty and offering some breathtaking New York City views that almost rivaled the look of watches. High-tech ceramic is what Rado is…

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