When we first created ATimelyPerspective just about three years ago, we knew we wanted to put our 30-plus years of experience in the watch industry to good use (For more about this see our “About” column here.). We wanted to keep the site focused on original content that offers watch education, reviews, and insightful moments…

Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World
By Samantha Walsh The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to the world that supports you – for causes that need assistance. Audemars Piguet does exactly that. With the sale of each Audemars Piguet watch, a…
The Power of the Press: Meet the Rolex Pepsi (original pics, prices)
It happened before the BaselWorld Fair even opened to the public. Just a couple of days before, a few members of the watch press got the first look at the new Rolex Oyster Perpetual GMT Master II watch. A world’s first, this timepiece features a Cerachrom bezel created in blue and red. Suddenly, the timepiece…
3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer
A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014. From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at…
We’re Officially Back: BaselWorld 2014, the Good, the Bad and the Ugly
This was a particularly long trip f or me. It always is. Basel is an eight-day marathon test of endurance of strength and memory. This year, however, I also went a week early to Europe to celebrate the 130th anniversary of Bulgari (we’ll bring you more about that here soon). So, two and a half…
BaselWorld 2014: It’s All About Time
By Norman Miller What always strikes me as ironic in Basel is the importance of time. I’ve been coming to Basel since the early ‘80s when it was The Swiss Industry Fair, and many things have changed, among them my ability to move between meetings as quickly as I used to. Seeing 120 brands in…