Your watch has what in it? Not a phrase you hear too often when wearing a timepiece, unless your watch offers an incredible surprise. Yesterday we unveiled the new Armin STrom Cognac watch here — with actual flasks of rare cognac in it. Now, it’s time to take a closer look at some timepieces with…
Watch Collectors Speak Out

Meet a Watch You May Rather Drink than Wear: Armin Strom Manual Cognac
It isn’t every day that watch brands put truly unusual things inside their watches. In fact, we have written about such oddities before, but now we have a truly rare find: Armin Strom’s Manual Cognac watch houses drops of one of the most rare and old bottles of cognac on the market. The creation comes on…
Brace Yourselves: Introducing the New Fully Transparent Hublot Big Bang Unico Sapphire
For almost a full year, Jean-Claude Biver, head honcho at Hublot, has been talking about the next great material. He has been hinting at that totally “Transparent” watch — dangling it in front of watch lovers and journalists like a proverbial carrot. Well – here it is: Introductng the Hublot Big Bang Unico Sapphire watch.…
Behind the Scenes with the Audemars Piguet Royal Oak Concept Supersonnerie (prices/pics)
By Gordon Henderson and Roberta Naas Two incredible things happened at the SIHH 201 as it relates to Audemars Piguet. One of them, we will write about soon enough, but the other revolves around the Royal Oak Concept Supersonnerie. Let’s start by saying that “Supersonnerie” is an understatement. I was sitting in a small room,…
8 Amazing “Year of the Monkey” Watches Celebrate the Chinese New Year (Slide show)
If you look back though the past month, we have brought you a close up look at several of the amazing new watches unveiled to celebrate today’s Chinese New Year. This year, the year of the Monkey, honors the clever monkey, whose job it was to guard the Imperial garden of peaches — said to…
4 Reasons Why You Need to Buy the new Panerai PAM786 Luminor 8 Days Boxed Set — Before the Paneristi Get Them All
This may sound strange to say, since there are so many young pups in the watch writing business today, but I was there when Panerai launched. No, I don’t mean back in 1860 when Giovanni Panerai opened his watchmaker’s shop in Florence, but in 1993 when Officine Panerai (under the leadership of Angelo Bonati) unveiled…