A Moment in Time: Exclusive Interview with Karl-Friedrich Scheufele, Co-President of Chopard

Recently, Chopard inaugurated its state-of-the-art service center in Miami. We wrote about it here. During that event, Karl-Friedrich Scheufele shared his thoughts in an exclusive Q & A on the brand’s progress and on his favorite timepieces. ATP: Who is the Chopard Customer? “We have found that there are two types of customers. Those who…

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First Release of the Jaeger-LeCoultre Anniversary Movie Narrated by Clive Owen

British born actor Clive Owen deftly narrates the new movie that celebrates Jaeger-LeCoultre’s 180th anniversary and heralds its many years of patents and inventions. The movie, first shown at the brand’s recent anniversary celebration in Venice (which you can read about here) depicts a couple of minutes behind the scenes with this iconic brand. Above, you…

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Exclusive Interview: Stephane Linder, TAG Heuer CEO, has a few plans in store for the brand (first in a series of new executive interviews)

There have been a lot of shifts in the watchmaking world lately- behind-the-scenes shifts that is.  CEO’s and brand presidents are moving around – hopefully for the better. TAG Heuer just got a new CEO, as did Jaeger-LeCoultre, Bulgari and a few others. Ditto in the USA, where Audemars Piguet has a new president and…

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Vincent Perriard Discusses the HYT H1 AZO – Liquid Time

Already firmly into its full second year in business, HYT continues to introduce unusual liquid-time-display watches. The newest cutting-edge piece is the H1-AZO. “The idea was to bring some lightness to the watch,” says Perriard, president and concepteur of the brand. “It is a 48.8mm watch that is big and thick, so decided to use…

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Watch Designer Eric Giroud Shares thoughts on the Swarovski Crystallium

  Unveiled at BaselWorld and now making its way to the retail stores, the Swarovski Crystallium Automatic watch won an honorable mention from the Red Dot Award for Best Product Design 2013. This is no great surprise when you consider the fact that the stadium-style watch was conceived of by renowned watch designer Eric Giroud. This was…

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Meet Dominique Burdet – Master Watchmaker for Audemars Piguet

Meet the man who spends nearly a thousand hours hand crafting one superb Audemars Piguet timepiece. His name is Dominique Burdet and in his haute horlogerie workshop at Audemars Piguet’s Le Brassus factory, this master watchmaker and his team create the highly complicated mechanisms for the brand’s Grand Complications – complete with minute repeaters.  …

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