Conceived based on the Grande Second SW – a watch with an extra-large second indication – the new SW Chrono has finally made its way to stores around the world. The bold beauty, introduced in 2010, is a powerful timepiece with decidedly masculine appeal and contemporary materials. It features a dial, crown and pushpieces accented with rubber. The mechanical JD 6885-S self-winding movement with ruthenium treatment is housed in a 45mm steel case accented with a three-dimensional flange and a dial of orange Super-Luminova-tipped hands for extremely legible reading. The watch offers column-wheel chronograph, white gold oscillating weight, 40 hours of power reserve and is water resistant to 50 meters. At $16,000 retail, it is a great look for this brand.