Introducing the World’s First Mechanical Watch Built for MotorSports: Audemars Piguet Royal Oak Laptimer Michael Schumacher

It has been five years in the making. The concept was the brainchild of legendary racecar driver Michael Schumacher. Now, Audemars Piguet introduces a world’s first in mechanical timepieces: the Royal Oak Laptimer Michael Schumacher. First unveiled to the world at a press event held today at Corinna Schumacher’s CS Ranch in Givrins, Switzerland, the…

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Up Close with the Baume & Mercier Capeland Shelby Cobra … Celebrate American Racecar History

Now that the timepieces are out on the market, I am fully free to write about one of the most exciting and exhilarating watch trips — a trip with Baume &Mercier to celebrate the 50th anniversary of the legendary win of the Shelby Cobra (with a massive 427 cubic inch Ford V8 at its heart)…

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Zenith Celebrates 150 Years and Classic Racing with the El Primero Chronomaster 1969 Tour Auto Edition

By Ryan Walsh The concept of “Pushing the limits” applies to many different things. In some aspects it’s racing a car at full tilt, pushing your skills to the absolute limit, or taking all your creative skills, and building a masterpiece of innovation. That is what Zenith has been doing – time and again –…

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Armin Strom Partners with Gumball 3000 — The Around-the-World Rally

What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000 miles across the globe for sport. And this year the trademarked Gumball 3000 Rally will be travelling from Europe’s “Venice of the North” to America’s…

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Historic Times: Scott Pruett Victorious at Tudor Championship Race, Circuit of the Americas

By Ryan Walsh It was a very rainy Saturday in Austin, Texas, at The Circuit of the America’s — one of the best auto racing venues in North America. The Friday and Saturday  Tudor United Sportscar Championship brought race fans out despite the rain, though.  And, at the first-ever night race at COTA– the Lone Star Lemans…

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Watch Brands Partnering with Car Brands: Introducing the Parmigiani Bugatti Mythe

This past weekend at the Monterey Peninsula’s Classic Car Week, precision and luxury were celebrated by many with famous cars and even some famous watches. We brought you details of the weekend earlier this week, here.  During that weekend, Parmigiani – who has had a long-standing relationship with Bugatti – unveiled its newest Bugatti watch,…

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