Mido Celebrates 75th Anniversary of Ocean Star At Word Finals, Red Bull Cliff Diving

Mido Ocean Star

Recently, at the  World Finals of the Red Bull Cliff Diving series in Bilbao, Spain, Mido unveiled its newest  vintage-inspired Ocean Star Tribute collection  to commemorate the 75th anniversary of the brand’s superior water-resistant, high-performanc watch.  Mido, the Official Performance Partner of the 2019 Red Bull Cliff Diving World Series, selected the event for the unveiling,…

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Six Sensational Watches For Mother’s Day That Won’t Break The Bank

Citizen Ceci

Mother’s Day is all important… and nothing says “Thanks Mom” or wife for all the things you do like giving the gift of time. That watch doesn’t have to break the bank, either. But it does tell mom that you have taken the time to go out and seek something just right for her —…

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MIDO Takes The Ultimate Plunge: Partners With Red Bull Cliff Diving World Series 2019

Mido Red Bull Cliff Diving

Easily viewed as the most prestigious — and spectacular — cliff diving competition in the world, the Red Bull Cliff Diving World Series 2019 began this past week and features Swiss watch brand Mido as the Official Performance Partner.  In both worlds, the need for a balance between precision and aesthetics is key.   Athletes Jonathan…

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Mido Unveils Baroncelli Big Date To Celebrate 100 Years

Mido Automatic Baroncelli Big Date watch on the wrist offers simple elegance.

In 2018, MIDO celebrates its 100th anniversary by continuing along the path set out by founder Georges Schaeren. Through the introduction of numerous exceptional new timepieces, MIDO reaffirms the values punctuated by the brand: timeless design, quality materials and technical innovation. In honor of this hallmark year, Mido unveils the the  Baroncelli Big Date. After…

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Swiss Watch Brand Mido Unveils Multifort Datometer Watch To Celebrate 100th Anniversary

Mido Multifort Datometer is updated from the 1930's model with a sandblasted silvered dial and a red-laquer-tipped date hand.

This year marks the 100th anniversary of Swiss watch brand Mido. The company, founded in 1918, is committed to unveiling new collections throughout the entire year honoring its heritage and its positioning for the future. Late last year, the brand unveiled the Commander Big Date watch, based on a model made without interruptions since 1959.…

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