Who Are The Final 84 Watches In The 2019 GPHG (Grand Prix d Horlogerie) Competition?

Armin Strom, GPHG

      The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG)  has announced its pre-selected watches — six in each of the categories — that will be going up for the final vote this fall.  In total, there are 84 timepieces   competing for the 18 prizes, including the prestigious “Aiguille d’Or” Grand Prix. The GPHG’s…

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Hands On With The Longines Master Annual Calendar (prices)

Longines Master Annual Calendar

With generations of experience, Swiss watch manufacturer Longines enjoys an expertise steeped in tradition and performance. Since its inception, in Saint-Imier, Switzerland, in 1832, the brand has grown to become a top timekeeper for elegant sports championships around the world. A key collection that underscores its urban chic appeal is the Master series of watches,…

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Swatch Group Leaves Baselworld Fair Says Nick Hayek — Breaking Watch Industry News

Swatch Group pulls out of Baselworld 2019. This year's Baselworld already witnessed a decline in exhibitors by the hundreds.

In big news, the Swatch Group has announced that it will not be returning to exhibit at Baselworld 2019. Nick Hayek, CEO of the Swatch Group, said that all of the Swatch Group brand will leave the fair, indicating that the Fair seemed to be more about making money than being cutting edge and progressive.…

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Justify Wins The Triple Crown At Belmont Stakes, Timed By Longines

Justify, ridden by Mike Smith, wins the Triple Crown and the 150th running of the Belmont Stakes, Saturday, June 9, 2018, at Belmont Park in Elmont, NY. Longines, the Swiss watchmaker known for its elegant timepieces, is the Official Timekeeper and Watch of the 150th running of the Belmont Stakes. (Photo by Diane Bondareff/AP Images for Longines)

Justify, ridden by Mike Smith, made history on Saturday when the horse won the Triple Crown and the 150th running of the Belmont Stakes, where the event was timed by Longines. Longines has had a long love affair with the equestrian world, and  is the Official Partner, Timekeeper and Watch of the 150th running of…

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Behind The Scenes Of The 144th Kentucky Derby With Longines

Justify, ridden by jockey Mike Smith, wins the 144th Kentucky Derby, the wettest in history, on Saturday, May 5, 2018, at Churchill Downs in Louisville, Ky. Longines, the Swiss watch manufacturer known for its luxury timepieces, is the Official Watch and Timekeeper of the 144th annual Kentucky Derby. (Photo by Diane Bondareff/Invision for Longines/AP Images)

This past weekend I had the wonderful fortune of being invited by Longines to the famed Kentucky Derby. In the middle of America – Louisville, Kentucky, to be exact – I would get to sport grand fascinators and hats, drink mint juleps (the official cocktail of the Derby) made with Woodford Reserve bourbon (one of…

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Longines Crowns Arrogate As World’s Best Racehorse

Longines Equestrian Collection Women's Watch

At the World’s Best Racehorse Awards in Claridge’s in London, where Longines was the host along with the International Federation of Horseracing Authorities (IFHA) last week, the brand crowned American racing colt Arrogate as the World’s Best Racehorse  — for the second year in a row. Arrogate has a rating of 134, while  Australian mare…

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