Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads,…
Video: Corum Teases ‘Risk Is The Reward’ Campaign, American Journalist Roberta Naas Weighs In
As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the…
Why Corum Could Exist With Only The Golden Bridge Watch Line, But Why Would It Want To?
Ever lo at a brand and see so much diversity in creation that you feel as though the brand needs every collection to continue its successful path? I have. I…
Pantone Color Of The New Year: Classic Blue And 12 Top Watches From 2019 That Exemplify It
Pantone made its announcement last month that the color of 2020 would be Classic Blue. Well, 2020 is here and we’re pretty sure this year’s color is going to please…
Corum Turns To Damascus Steel For New Heritage Lab 01 Watches
Swiss watch brand Corum has been very busy this year — unveiling a host of new creations that continue to showcase the brand’s innovative thinking. The newest Corum Heritage Lab…
American Race Car Driver Hanna Zellers Joins Corum Ambassador Team
Swiss watch brand Corum doesn’t really have brand ambassadors on its roster. Instead, the brand talks about having “friends” — and now female race car driver Hanna Zellers joins the…
Hands On With The Corum Admiral AC-One 45 Openwork Watches Automatic and Tourbillon
Witty and on-point, Corum touts its newest collection with the phrase: “The admiral is getting undressed.” In fact, the admiral has gotten undressed- and the results are pretty stellar. The…
Hands On: Corum Golden Bridge 43 Art Deco, In Stores Now
This past summer, we here at ATimeyPerspective were the first to break the news of an all-new Corum Golden Bridge watch that the company quietly released. Thanks to a unique…
Corum Unveils Updated Admiral AC-One 45 Chronograph
For the past nearly 60 years, Corum has been synonymous with the seas thanks to its Admirals Cup watches — a pillar of the brand since its unveiling back in…
How Corum Sneaked Out A New Golden Bridge Watch That Will Blow Your Mind
Everyone who knows Corum knows that the brand is synonymous with the Golden Bridge … a collection it unveiled decades ago that is inspired by the Golden Gate Bridge and…
Seven Sensational Timepieces From CoutureTime 2019
The CoutureTime show in Vegas recently showcased some great new watches for men and women. From sport watches to dress watches and over-the-top diamond pieces, we bring a selection of…
Why The Corum Admiral Watch Is So Legendary
It’s immediately identifiable from across a crowded room. The Corum Admiral Collection of watches — which today totals than 70 mos — has become an icon in the watchmaking and…
Introducing The Mysterious Corum Admiral Legend 42 Full Black
In a bold and unprecedented move, Corum unveils a stealth black addition to its coveted Admiral 42 Legend collection. Never before has the brand released this timepiece in an all-black version.…
Corum Golden Bridge And Miss Golden Bridge Sparkle With High-Diamond Snow Settings
Just in time for the holiday season, Corum unveils four new Golden Bridge watches with stunning diamond snow settings for him and for her. Snow setting is a process wherein…
Introducing The Barrel-Shaped Heritage Corum Lab 01 Watches
For those who know the luxury Swiss watch brand Corum, you know the brand likes to do things a bit differently. From the legendary Golden Bridge to the iconic Admiral’s…