Earth Day: Alpina And The National Park Foundation Want People To Go Outside

Today’s watch brands understand the necessity for getting involved in trying to save our planet. Many brands are working in partnership with  eco-friendly organizations that are trying to save our water, our oceans, our forests and wildlife.  One brand that took a step in a slightly different direction — focusing on a USA partnership —…

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Watch Collectors Unite: WatchTime New York 2017 Is Around The Corner

A glimpse inside WatchTime New York.

The industry event of the year is just around the corner. WatchTime New York brings together some of the most illustrious brands in the watch industry and opens them up to the public. Held at Gotham Hall in New York City, this two-day event welcomes 30 brands to center stage. Festivities kick off on October…

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MMT – A Swiss Joint Venture Finally Develops A Watch That Is Smart (with Frederique Constant and Alpina)

When you think watches, you think something that can stand up to the test of time. A personal item with an emotional attachment you can pass down from generation to generation. And when you think technology you think something that is ever-changing. An item made to be obsolete, to be replaced just months later. It…

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Affordable Watches: Alpina Unveils Alpiner 4 Chronograph and a Unique Adventure Club

By Samantha Walsh For more than 130 years, Alpina has been a pioneer of the Swiss fine watchmaking industry. As a longstanding, well-known brand they have always been a source of innovation – not only in watchmaking but now, in ecological issues as well. In 2014, Alpina committed to the Swiss foundation ‘Race for Water’…

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2012 Year in Review: Top News, People and Products in the Watch Industry

The news was abundant this year; the product superlative; the watch world grand. Anniversaries abounded this year and some celebrated in style. Audemars Piguet celebrated the 40th anniversary of the iconic Royal Oak with a tribute collection of new Royal Oak pieces and an around-the-world touring exhibition that took center stage in spring in New…

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A Moment in Time: Billy Baldwin and Alpina Watches

If you are a fan of the Baldwin Brothers — Alec, Stephen, William — then you may enjoy hearing that just recently, Geneva-made Alpina Watch brand announced that actor and television star William “Billy” Baldwin has come on board as the ambassador for the brand’s newest Alpina Dive watch.  At a cabana party atop the Maritime…

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