A close-up look at individual watch brands and wristwatch companies from around the world.

American Race Car Driver Hanna Zellers Joins Corum Ambassador Team

Hanna Zellers, Corum

Swiss watch brand Corum doesn’t really have brand ambassadors on its roster. Instead, the brand talks about having “friends” — and now female race car driver Hanna Zellers joins the family. American born, Zellers has been enjoying the sport of racing since the tender age of six when her father took her go kart racing.…

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What Goes Into The Making Of A One-Off New-Brand Watch: The Birth Of Paolo Mathai Kaleidoscopic Watch

Paolo Mathai Horology Kaeleidscopic watch

By Steve Huyton I can’t pinpoint the exact moment when I first became interested in horology, but it was definitely at an early age. Later in life after several creative endeavors, I started collecting timepieces — mostly Swiss mechanical. In comparison to some enthusiasts, my collection was fairly modest in size and price level. However,…

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Introducing The Armin Strom Gravity Equal Force Watch, System 78

Armin Strom Gravity Equal Force

Independent Swiss watch brand Armin Strom has been regularly bending the rules of traditional watchmaking — thinking outside of the proverbial box and introducing ever more precise and exciting timepieces. From its Dual Time Resonance watches to the Skeleton Carbon  and the most recent Minute Repeater Resonance, this brand is on fire. Now Armin Strom…

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Hands On With HYT H5, With Complete Technical Explanation By Gregory Dourde, CEO

HYT H5

HYT — the brand originally known as Hydromechanical Horologists  — has turned a new corner in time. By going back to the drawing board and re-thinking its movements and technology, the brand has created an all-new movement that enables the watchmaker to set the fluid time precisely, and that combines fluids and mechanics in an…

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Zenith Unveils El Primero A386 Chronographs Designed by Phillips In Association With Bacs & Russo

Zenith X Phillipe El Primero A386

Yesterday we brought you the news of the $250,000 Zenith El Primero watch sold at auction during the past weekend’s Geneva Auction X by Phillips.  That one of a kind watch that was designed with Phillips In Association with Bacs & Russo, was not the only timepiece collaboration. Two other Zenith El Primero A386 chronograph…

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