The Power of the Press: Meet the Rolex Pepsi (original pics, prices)

It happened before the BaselWorld Fair even opened to the public. Just a couple of days before, a few members of the watch press got the first look at the new Rolex Oyster Perpetual GMT Master II watch. A world’s first, this timepiece features a Cerachrom bezel created in blue and red. Suddenly, the timepiece…

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014.  From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at…

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We’re Officially Back: BaselWorld 2014, the Good, the Bad and the Ugly

This was a particularly long trip f or me. It always is. Basel is an eight-day marathon test of endurance of strength and memory. This year, however, I also went a week early to Europe to celebrate the 130th anniversary of Bulgari (we’ll bring you more about that here soon).  So, two and a half…

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Storage Wars II: Top 4 Creative USB’s from BaselWorld 2014

We always come back from BaselWorld talking about all the great timepieces we saw – and we should. But, as we all know- the info about those watches has to be somewhere – and that is usually on a USB. Indeed, storage is one of the most important aspects when it comes to offering journalists…

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Orange You Glad Omega is Innovative? Introducing the World-Premiere Planet Ocean Orange Ceramic Watch at BaselWorld 2014

Omega is a watch brand synonymous with exploration and adventure, having ventured to the depths of the oceans and to outer space with NASA.  To celebrate its successes in timing, Omega unveils a few mighty impressive watches this year.  Among them is the Planet Ocean Orange Ceramic watch – an exceptional example of innovation and…

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