Piaget Launches Possession Campaign With Model Olivia Palermo

Olivia Palermo, shot on location in Dubai by Sebastian Kim for the new Piaget Possession campaign.

Over the many years that I have known Piaget and its marketing directives, I have witnessed the brand form lasting relationships with a host of celebrities and stars. In fact, I have even met many of those celebrities during the brand’s heyday involvement in celebrity polo tournaments. Now, Piaget announces an all-new marketing campaign for…

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Was $150,000 Paid For Urwerk Watch Worn by Robert Downey Jr. in Spider-Man Enough?

Urwerk UR-110 RG sold at auction for $150,000. It was the watch worn by Robert Downey Jr. in Spider-Man Homecoming last year.

Just last week on my Perfect Timing column on Forbes.com, I wrote about the Urwerk watch worn by Robert Downey Jr. in the Spider-Man Homecoming 2017 movie — the Urwerk UR-110 RG — selling for $150,000. The thing I have been thinking about is this: was that $150,000 really enough? Truth be told, a brand new…

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Hands On With the TAG Heuer Monaco Bamford Watch in Aquablue

TAG Heuer Monaco Bamford watch

During Baselworld,  TAG Heuer showed off its newest collaboration with Bamford Watch Department, the company known for tricking out watches according to individual desires.  The new TAG Heuer Monaco Bamford watch is the second one where TAG Heuer authorized Bamford to do something special with one of its timepieces.  This new interpretation of the iconic…

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Artist Shepard Fairey Joins Hublot, Creates Big Bang Meca-10 Shepard Fairey Watch

Hublot Meca-10 Shepard Fairey watches.

Artist and activist Shepard Fairey joins forces with Hublot. For the complete story on the partnership, visit my Perfect Timing column on Forbes.com. In the meantime, we bring you the basics of this relationship and the technical specifications of the new Hublot Big Bang Meca-10  Shepard Fairey Watch in Blue and in Gray. The relationship…

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Breaking News: Richemont Group Launches New Watch Brand Called Baume

The new Baume brand is considered genderless and utilizes only sustainable, recycled and up-cycled materials.

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand…

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Worn & Wound’s First West Coast Wind-Up Show Happens This Weekend in San Francisco

Oris Divers Sixty Five. Oris is a partner sponsor of the Worn & Wound Wind-Up show.

Beginning this Friday, May 18, more than two dozen interesting independent watch brands — most with retail prices  lower than $5,000 — will flock to  San Francisco’s Chandran Gallery to showcase their newest watch collections, including a few special editions to be launched at the three-day Wind-Up fair by Worn & Wound.. Among them are…

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