As if IWC doesn’t have enough sailing experience behind it, this legendary watch brand has announced its partnership with the Volvo Ocean Race – sponsor and Official Timekeeper for the series that starts October 2011. The world-class sporting competition, the Volvo series is a cutting-edge adventure story – blending endurance and precision. It kicks off…

A Moment in Time: Sebastien Loeb, 7-Time World Champion Rally Winner and Marvin Watch Ambassador
Sebastien Loeb is not only the world’s only seven-time world Championship rally winner, but also he is Marvin Watch ambassador and co-designer of the brand’s newest Loeb watch. The Loeb automatic chronograph (with seven stars on the bezel to represent his seven wins) retails for approximately $2,520, while the quartz version sells for about $830. Here,…
Watch Stops 2011: Salon International de la Haute Horlogerie (SIHH)
For much of January you have heard us refer to the SIHH as the first trade show of the year, as the world’s premiere luxury watch show and as THE place where many of the world’s foremost brands showcase their newest inventions. Additionally, we have been bringing you pre-SIHH news and products, as well as…
Around the World: Parmigiani Restores History
In the Parmigiani workshops in Fleurier, amazing restoration work takes place. Sometimes that work is on Parmigiani watches or other brands, on very old clocks and specialty pieces. Today, when I visited the private workshops, I was fortunate enough to get a glimpse of the watchmakers restoring several important 1800’s pieces. One they had just…
Watch Stops 2011: SIHH — Audemars Piguet and a Legacy of a Different Sort
This year marks the 10th and final year that Audemars Piguet will work with Arnold Schwarzenegger in a collaboration that has not only lasted 10 years, but also has sold collector Royal Oak watches with Schwarzenegger’s “co-touch” on it, and has raised more than $10 million for his charity, the After-School All Stars Foundation for…
Around the World: Hot Air Ballooning in Gstaad with Parmigiani
When most people think of hot air ballooning, they think of warm weather climates such as New Mexico –where one of the most famous balloon festivals takes place annually. Today, however, I had the distinct pleasure of ballooning over the Alps in Gstaad, Switzerland, with luxury watch brand Parmigiani Fleurier, who is one of the…