Luxury Watches or Games? Vegas on the Wrist

Timepieces that reflect the excitement and allure of high-stakes gaming are wonderfully fun – if you’ve got the money. They offer a great distraction when you just don’t have time to go to the casinos.  Indeed, a handful of truly gifted watchmakers shake up accepted traditions and elevating the timepiece to a new dimension: a…

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How Panerai Gained Foothold in the Swiss Luxury Market and the Luminor Submersible

By Leo Parker It is fair to say that the Swiss rule when it comes to the luxury watch industry, with the majority of the world’s most revered and celebrated watchmakers heralding from the small, neutral territory. With this in mind, it is clear that watchmakers that aren’t in the Swiss old boy’s network need…

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Top Wristwatch Commercials

There’s a lot to be said for the power of a top television commercials — which is why some companies spend mega bucks during sporting events to air spots. Sometimes a televisiton commercial is funny, serious or — in certain instances — right on about a product. Now, Omega unveils an unprecedented 3D animated 70-second…

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News: Svend Andersen Watches Offered in Antiquorum Auction

Watch connoisseurs will not want to miss this opportunity to purchase an amazing timepiece from famed Danish watchmaker Svend Andersen, who is renowned for his unique dial designs and extraordinary complications.  Now, at the upcoming Antiquorum April 10th auction of “Important Modern & Vintage Timepieces” an American Collection, which includes nine Andersen wristwatches, is up…

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A Moment in Time with Sebastien Loeb

Recently, Richard Mille brought on a new brand ambassador  — French rally driver Sebastien Loeb.  Loeb is the most successful driver in World Rally Championship – with a record-breaking nine wins in a row. Interestingly enough, Loeb wasn’t always a race car driver. In fact, he was a gymnast – turned driver at the age…

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Off the Cuff: Richard Mille RM011 Felipe Massa

For those in the know, Richard Mille is a true fan of automobile racing. In fact, the brand has been the principal partner of the Le Mans Classic for nearly a dozen years. The speed, precision, high-tech materials and quest for excellence in the automotive world parallels his creed on timepieces. The brand has several…

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