Imagine a Time When Your Jewelry Tracks Your Activity: Introducing Swarovski Activity Tracking for Women

This entire past week, we devoted time to covering the smart watch, the connected watch and the activity watch – in all its versions. This type of technology is here to stay, and is infiltrating more and different walks of life. In fact, at BaselWorld 2015, Swarovski, the brand devoted to creating stunning branded Austrian crystal…

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Apple Watch Pre-Orders Soar, But Can It Deliver?

As we wrap up our week-long look at SmartWatches from traditional watch brands, we think it is only fitting to take a look at the leader of the SmartWatch pack from the technological side: the Apple Watch. Yes, one of our contributors and a true watch lover has pre-ordered his Apple Watch, as have many tech-savvy followers…

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Breitling’s B55 Connected Chronograph Smart Watch Brings the Watch Functions to the Phone

Out of all of the new tech-integrated watches released by traditional brands, Breitling’s B55 Connected Chronograph (announced at the 2015 BaselWorld) is perhaps one of the most exciting ones. Mostly because it is a fun watch that has a very authentic feel to it in both design and function. The brand has embraced an ultra-technical look…

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Affordable Watches: SmartWatch meets Fashion Watch, Introducing Guess Connect

Smartwatch Week continues as take a look at  the Guess Connect watch. With this watch, we continue to see a recurring pattern of partnerships between traditional watchmakers and more tech-savvy brands. In this case, Guess has teamed up with Martian Watches, an award-winning developer of fashionable smart watches. It is an interesting partnership that yields a very Guess-like…

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Bulgari’s Diagono Magnesium Smart Watch Gives You Military-Level Security On Your Wrist!

Imagine if you could keep all of your personal information in one place  — around your wrist. And better yet, have it be always accessible and safely stored. In an age where confidential information is becoming harder and harder to keep secure, Bulgari’s new Diagono Magnesium is able to keep your most sensitive material stored…

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SmartWatch Week — Day 1: Can Traditional Watch Brands Compete in the Smart Watch World?

As we have said before, BaselWorld is a beast waiting to be tamed. Much like the watch version of an auto show, hundreds upon hundreds of brands introduce the newest models that are set to come out in the months to follow. This year’s BaselWorld Fair in Switzerland brought us an array of new designs and…

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