Oris Goes For Wild and Wonderful Pop-Up Store Experience with Vintage Airstream

Oris Airstream Pop-Up shop mixes vintage mobile Americana with Swiss watchmaking.

It isn’t every day that we see pop-up watch sales by brands at events taking place around America, but when we do, they are usually very staid in nature, with sales reps showing watches via luxury showcases and pouring champagne. Well forget that … Independent Swiss watch brand, Oris, takes the concept of experiencing watches…

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Three Days in Havana With Ball Watch USA, Timekeepers of the St. Petersburg-Habana Regatta

Ball Fireman Racer St. Petersburg-Habana Special Edition watch with automatic caliber.

As a long-time journalist in the watch and jewelry world, also covering other notable luxury categories, I often get invited on trips to experience events with the brands. Most of the time these relationship-building excursions are an incredible journey to parts not typically traveled. Such is the case with the recent trip I took with…

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Baselworld 2017: The Do’s, Don’t’s, and Ins and Outs of the World’s Largest Watch Exhibition

The exhibition "booths" inside Baselworld are multi-storied wonderlands of watches.

Baselworld 2017 …. it  starts officially on Thursday of this week, March 23. It is the largest and perhaps the most important (depending on your viewpoint) exhibition for watches in the world. I have been covering Baselworld as an editor and reporter for more than three decades. My very first show was most likely 33 or…

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Introducing the TAG Heuer Connected Modular 45 Watch – Customizable Smart Watch with 4,000 Iterations

The new TAG Heuer Connected Modular 45mm smart watch is totally customizable.

In an official unveiling last night in San Francisco and today in Switzerland, TAG Heuer unveils its second TAG Heuer Connected Modular 45 watch – totally officially Swiss Made and in a modular format so that buyers can customize almost any aspect of the watch to suit their needs. In total, TAG Heuer says as…

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Bremont Unveils New America’s Cup Watches: Bremont AC35, Bremont AC-R-II

Bremont AC35 honors the 35th America's Cup.

Yes, in January at SIHH, there was talk of how Bremont’s involvement in the 35th America’s Cup would continue. The brand has been on board with the America’s Cup Event Authority since 2015 – holding various titles and relationships. Now, the brand continues to work with the Event Authority and – today in England —…

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Bella Hadid, New TAG Heuer Brand Ambassador, Exclusive Interview About Time, Dreams and ‘DIsconnecting’

Super Model Bella Hadid with TAG Heuer CEO Jean-Claude Biver as they talk about time, disconnecting and not cracking under pressure.

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Model of the Year, Bella Hadid — we brought you a teaser video about her 1,500 hours in six-inch heels and her 34 wardrobe changes in fewer than 10 seconds. However, last night…

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