HYT — the brand originally known as Hydromechanical Horologists — has turned a new corner in time. By going back to the drawing board and re-thinking its movements and technology, the brand has created an all-new movement that enables the watchmaker to set the fluid time precisely, and that combines fluids and mechanics in an…
With November here, Oris stands behind men’s health. Some tout it as the month to grow a mustache, others say its just time to open up. Either way, the Movember campaign is all about raising awareness of men’s health issues — especially the ones sometimes swept under the rugs, including prostate cancer and suicide. Oris…
Back in June during the Couture Time show, Oris brought me behind a black curtain in its exhibition space and showed me a top-secret virtual reality movie of its soon-to-be-released watch: the Big Crown ProPilot X Caliber 115 watch. It was a blend of a James Bond-like secret mission to go behind the curtains and…
Just a few days after her fall off the stage in Vegas, Lady Gaga thus far seems to be doing okay. I remember when I saw her perform earlier this year, I was impressed that she brings people up from the audience during her show and interacts with them. Earlier in the year, I had…
With its “One of Not Many” marketing campaign, Vacheron Constantin has been making some intriguing partnerships — and headlines. One of its partners, Cory Richards, is a a National Geographic photographer and avid explorer who recently attempted to climb Mt. Everest unassisted, without oxygen and on an all-new route. Exemplifying the brand’s “One of…
(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…
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