With its “One of Not Many” marketing campaign, Vacheron Constantin has been making some intriguing partnerships — and headlines. One of its partners, Cory Richards, is a a National Geographic photographer and avid explorer who recently attempted to climb Mt. Everest unassisted, without oxygen and on an all-new route. Exemplifying the brand’s “One of…
(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…
This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…
It’s a powerful team: British watch brand Bremont and British aviation company, Martin-Baker, responsible for supplying the majority of the western world’s Air forces with fighter ejection seats. The two companies teamed up 10 years ago at the request of Andrew Martin, Vice President of Business development for Martin-Baker and the great-grandson of the founder…
In a really not-unexpected move, Breitling announced that it will not be returning to Baselworld in 2020. Just a couple of weeks ago, we posted our Baselworld 2019 wrap-up article. There we mentioned that Georges Kern, CEO of Breitling, indicated that unless he and the show could work out a way for the brand to…
Recently, at the second annual Movado Group Summit in Davos, Switzerland, a host of news, products, ventures and other exciting forays were not only unveiled, but also discussed in detail in a way that was lively, energetic and productive. While this was the second world Movado Group Summit to be held, it was the first…
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