Storage Wars: SIHH 2019 Maybe (Not) The Most Disappointing Storage Units Ever

 |  January 21st, 2019

Could we be ending an era of creativity? If this year’s offering of USB keys—where brands store their most important information and images to disseminate to the press – is an example, the answer is yes. Since 2012, we have been taking a close look at the USB keys give out at Baselworld and SIHH.  Storage Wars is one of our most popular posts, and every time I visit a brand, as they hand me their USB key, they wonder…

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Storage Wars: Winning USB Keys from Baselworld 2017

 |  March 30th, 2017

This year marks the fifth year we have written about our favorite USB keys dispensed by brands at the top shows. Earlier in the year we brought you a look at the winning storage sticks from the January SIHH exhibition. Now, we take a look at the winners of the Baselworld 2017 exhibition. Because most of the brands embed their valuable product information and images into these storage devices — they naturally want you to take notice of the key. Well, at least…

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Storage Wars: USB Keys at SIHH 2017

 |  January 24th, 2017

Those who have been following ATimelyPerspective know that we enjoy taking a break from the seriousness of timepieces once in a while and focusing on things that are — well — a little fun. Each year after the shows, we present the most creative or best USB sticks. On these grand devices, the watch brands store all of their photos and information and the USBs are the key to opening the goods (so to speak). This year we had some…

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Storage Wars II: Top 4 Creative USB’s from BaselWorld 2014

 |  April 5th, 2014

We always come back from BaselWorld talking about all the great timepieces we saw – and we should. But, as we all know- the info about those watches has to be somewhere – and that is usually on a USB. Indeed, storage is one of the most important aspects when it comes to offering journalists all the information that’s fit to print. That may well be why some watch brands go to the trouble of making creative USBs. We’ve covered…

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