Tissot Unveils Heritage 1973 Watch That Recalls A Racing Legacy

 |  May 8th, 2019

Looking  back in its history, Tissot found an inspiring story that it now brings to light in the Heritage 1973 watch. A modern take on a piece created in partnership with Loris Kessel,  Formula 1 driver in the 1970s, the new watch is the result of a collaboration with Loris’s son, Ronnie Kessel. The son now runs Kessel Racing and is featured in Tissot’s marketing campaign for the watch. The re-issue  chronograph is  43mm piece  with a silvery grey dial and…

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Affordable Watch Wednesday: Introducing the Tissot T-Touch Solar Expert

 |  October 29th, 2014

Some watch brands really understand the need to protect the environment and go solar. Tissot has harnessed the power of light — and touch — and delivered it in a  good-looking, highly functional watch: the Tissot T-Touch Solar Expert watch.The watch offers the brand’s proprietary tactile-touch abilities. That is, all functions are activated simply by the touch of the crystal. Via some pretty high-tech electrical functions, circuits, charges and other systems, when the wearer touches the crystal in different points,…

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A Moment in Time with Auto Racer Danica Patrick, Tissot Watches Brand Ambassador

 |  October 2nd, 2014

By Gordon Henderson Well, it’s official. Tissot has opened its first boutique in the United States – right smack on New York’s prestigious Fifth Avenue. To celebrate, Tissot in partnership with Road & Track magazine, hosted a consumer meet-and-greet with NASCAR auto star and brand ambassador Danica Patrick, who has collaborated with Tissot on special Tissot limited edition T-Race Danica Patrick watches. Here, she shares some thoughts in an exclusive Q&A with ATimelyPerspective on time and Tissot – and even comments on NYC…

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4 Watch Brands Inspired by FIFA World Cup in Brazil (Part 3 in Who’s Who: Watches and the FIFA World Cup)

 |  July 9th, 2014

Throughout the past month, with the World Cup in full swing, we have brought you one of the most comprehensive looks at watch brands involved in international football. Just check back to see the 20 plus posts under the FIFA 2014 search on our sight. Now, with FIFA 2014 coming to a  close in just about two weeks, it seems a good time to add to our previous comprehensive reporting of watch brands involved in soccer. Now, we bring you…

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Time and Speed: Watch Brands and the Indy 500 2014, and the Coca Cola 600 Drivers

 |  May 25th, 2014

Starting at 11:00 am Eastern Standard Time today, the 98th Indy 500 – The Greatest Spectacle in Racing — begins. In this series 33 racers will zoom 200 laps in a counter-clockwise direction on the 2.5-mil oval track at speeds that average about 230mph. Racing, virtually, right along with them are top watch brands. Precision performance of cars and timepieces has made this combo a winning relationship. As such many brands sponsor Indy 500 drivers, NASCAR drivers and even Formula…

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We’re Officially Back: BaselWorld 2014, the Good, the Bad and the Ugly

 |  April 7th, 2014

This was a particularly long trip f or me. It always is. Basel is an eight-day marathon test of endurance of strength and memory. This year, however, I also went a week early to Europe to celebrate the 130th anniversary of Bulgari (we’ll bring you more about that here soon).  So, two and a half weeks later, we return to the USA – intent on bringing all the news that’s fit to print (and maybe a little that is not). …

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Tissot Pays Tribute to Motorsports with the Tissot PRS 51 Extreme at BaselWorld2014

 |  March 29th, 2014

Bringing affordability and ingenuity to the table at BaselWorld 2014, Tissot –makers of Swiss watches since 1853 – introduces the Tissot PRS 516 Extreme. This watch is today’s interpretation of the well-known 1960’s Tissot PR 516 watch, which was a tribute to motorsports of the time. That original model had a distinctive strap that integrated cut-out circles to emulate the steering wheel covers of race cars of the time. Today’s watch also recalls the races with a textured, honeycomb rubber…

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