Swatch Surfs the Big Waves with New Swatch by Coco Ho

  Competitive surfing was the highlight at Trestles Beach in Southern California, where the Swatch Women’s Pro Trestles was held, September 9 through 12. Swatch has been a sponsor of women’s pro surfing, and competitive surfer Coco Ho, a Swatch brand ambassador since 2010, was on hand to formally introduce the watch she designed, Swatch…

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Collectors’ Corner: How Swatch Love Turned to Serious Watch Love

by Amit Dev Handa (Las Vegas collector) My love affair with watches began when I was 13 years old — with Swatch watches. I was lucky enough to be exposed to a retail environment and family business where I was around these incredibly accessible art pieces that ticked all day long. This changed the game…

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Collectors Hooked on Swatch Watches

Just about four months ago, I was fortunate enough to travel to Paris and Switzerland with Breguet. (You can read about that trip here, here and here.)   One particular night during that trip, I met a gentleman wearing tomato-soup-red pants and sporting a Swatch watch on his wrist. We got to talking and – turns…

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Affordable “Astronomy” – The Swatch Sistem51 is Finally Out

Back in 1983 – I remember it well — Swatch bounded in as the first Swiss fashion quartz watch and saved the world – well, the Swiss watchmaking world, that is. The country was dying a not-too-slow death in the wake of the Japanese quartz movement and the Swiss refused to embrace the concept that…

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More Happy Chinese New Year Horse Wristwatches

Panerai Luminor Sealand, 100 pieces to be made.

Last week, on the exact Chinese New Year, we presented a slideshow here of great horse watches created in honor of the Chinese zodiac – Year of the Horse. Before we move fully into the year, we wanted to present a few others that we were unable to get into that slide show — brands ranging…

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