Baume Watches Partners With French Ski Brand ZAG For Limited Edition Sustainably Made Watch

Baume Watches Limited Edition Automatic ZAG watch.

  Recently, Baume Watches — the watch brand launched by the Richemont Group  last spring that is founded on the principles of sustainability –partnered with French ski brand Zag to create a limited-edition watch that retails for approximately  $1,350. It is the second limited-edition watch by the brand; the first was a series launched with skater…

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Breaking News: Richemont Group Launches New Watch Brand Called Baume

The new Baume brand is considered genderless and utilizes only sustainable, recycled and up-cycled materials.

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand…

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