Panerai Sets Sail as the Official Watch of the 35th America’s Cup

 |  May 24th, 2017

The world’s oldest trophy sport in international sporting events, the America’s Cup is coming into full sail. Beginning this Friday, May 26, in Bermuda, the qualifiers kick off of the 35th America’s Cup presented by Louis Vuitton. The competition for the oldest trophy in international sports dating back to 1851, witnesses  America’s Oracle Team USA  as the Defenders of the Cup (the team also won the 2013 America’s Cup races and the 2010 series before that). Swiss watch brand Panerai acts…

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Panerai Unveils Luminor 1950 Sealand 3 Days Automatic Acciaio ‘Year of the Rooster’ Watch

 |  January 5th, 2017

Following in its own tradition of creating watches inspired by the ancient Chinese astrological signs, Officine Panerai unveils its newest in the series:  a special edition of the Luminor 1950 Sealand 3 Days Automatic Acciaio – 44mm. The watch is a tribute to the Year of the Rooster, which begins later this month. The watch is different from the other year of the rooster watches that we have shown thus far and that we will be presenting this month in that the depiction of…

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Panerai Reaffirms Ocean Roots with Classic Yacht Challenge, Sailing Heals and Oceana Partnership

 |  August 23rd, 2016

Panerai, a brand long known for its affiliation with sailing and water, is in full swing again this season as the title sponsor of the 2016 Panerai Classic Yachts Challenge. The North America season kicked off with the Corinthian Classic Yacht Regatta in Marblehead, then moved on to Nantucket this past weekend for the Sail Nantucket Regatta and the Opera House Cup. The Challenge comes to a close with the Newport Classic Yacht Regatta over Labor Day weekend. Panerai has…

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3 Reasons Panerai Built Its Most Complicated Watch Yet, Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, as a Made-to-Order Watch

 |  June 9th, 2016

Panerai has been busy this year – unveiling great new collections that range from skeletons to tourbillons and the all-new Due collection, which we wrote about here, with new case shape just unveiled last week in Florence, Italy. However, the watch that made us stop and tilt our heads just a little is the brand’s most complicated watch to date: the Made-to-Order Radiomir 1940 Minute Repeater Carillon Tourbillon GMT.  This masterpiece was officially unveiled to the world last week in Florence,…

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Panerai Gets Its Due: Meet the Luminor Due Series

 |  May 23rd, 2016

Last week in Florence, Panerai — with roots in that city — unveiled the all-new Luminor Due.The line features an  all-new case that, while  inspired by the classic Luminor of the 1950’s, offers updated appeal. Details such as thickness of case were changed — making the case slimmer and lighter in weight. Additionally, all of the models are powered by either a hand-wound  P1000 movement or by an automatic caliber with three days of power reserve. The Due series is not a dive…

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A. Lange & Sohne, F.P. Journe and Others Offer First-Time Look at New Watches During Madison Avenue Watch Week

 |  April 10th, 2016

Starting this Wednesday, April 13 and running until April 20, watch lovers visiting New York City can expect to see things they’ve never seen before in the U.S. market. In fact, many top brands and retailers are offering first looks at their newest watches (just unveiled in Switzerland earlier this year) during the 6th annual Madison Avenue Watch Week. During this event, which includes retailers residing on Madison Avenue between 57th and 86th Street, more than a dozen premiere brands will preview their…

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Was the New Panerai PAM578 Titanium Tourbillon Special Edition Really a 3D Printed Watch?

 |  March 3rd, 2016

Just last month, our colleagues over at Panerai Central  — who cover everything  Panerai in brilliant style — wrote about the brand’s use of what  3-dimensional printing for the most recently released PAM578 Titanium Tourbillon Special Edition. Three-dimensional printing has made a big impact in  the watch industry over the past few years, but in this newest Panerai watch, the brand may have brought it to a new level. With the permission of Panerai Central, we bring you an excerpt here from…

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