Storage Wars: SIHH 2019 The Most Disappointing Storage Units Ever

 |  January 21st, 2019

Could we be ending an era of creativity? If this year’s offering of USB keys—where brands store their most important information and images to disseminate to the press – is an example, the answer is yes. Since 2012, we have been taking a close look at the USB keys give out at Baselworld and SIHH.  Storage Wars is one of our most popular posts, and every time I visit a brand, as they hand me their USB key, they wonder…

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MB&F Legacy Machine No. 2 In Purple …. What’s Next?

 |  January 2nd, 2019

   MB&F LegacyMachine 2 in white gold with purple dial.MB&F With SIHH 2018 around the corner, we are wondering what we are going to see from our favorite independent brands. I mean, just a few weeks ago MB&F unveiled its $159,000 Legacy Machine No. 2 with a regal purple dial. Crafted in 18-karat white gold, the LM2 White Gold Purple watch is being created in  a limited edition of just 12 pieces. MB&F Legacy Machine 2 is created in a…

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Video: Revisiting The MB&F Kelys & Chirp Turtle Automaton, Still Available For Sale

 |  October 16th, 2018

Earlier this year at the SIHH 2018, MB&F officially unveiled the Kelys & Chirp Turtle Automaton. Recently, in my travels, i came upon one of the creatures, which made me smile and remember the simple beauty of mechanics and nature. As such, we are revisiting this mechanical marvel today. Upon activation, the adorable turtle crawls along the desk (or other flat surface), while a singing bird appears on his back to accompany him. A co-creation between  Reuge and Nicolas Court…

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Did MB&F Go Too Far With Flow, The $182,000 Horological Machine No. 9? (price)

 |  September 24th, 2018

Today, MB&F unveils the Horological Machine No. 9, nicknamed Flow. Built in two limited edition titanium versions, the horological machine, like all of MB&F’s space age, three-dimensional works of art — does not disappoint. The big question, though, is did MB&F go a bit too far in the design of Flow? The answer is, of course, no. MB&F did not go too far at all. For those who know Max Busser as I do, you know that his dream in…

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Introducing The New $108,000 MB&F HM7 Aquapod Green/Titanium Watch, Inspired By JellyFish (Price)

 |  April 24th, 2018

Today, we are happy to introduce MB&F fans to the newest HM7 Aquapod watch — clad in green and looking mean. Indeed,  after the two launch editions last year– one in 18-karat 5N rose gold with a black bezel and the beloved titanium version with a blue bezel — MB&F now unveils a second titanium HM7 Aquapod with a green sapphire crystal  bezel — at a price of $108,000. Turning to water — or more specifically — jellyfish for inspiration,…

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Storage Wars: The Best USB Keys From Baselworld 2018, And Why We Love Them

 |  April 2nd, 2018

As mentioned when we reviewed the best  and worst USB keys of SIHH 2018 earlier this year, we are in our sixth year of reviewing the storage devices that watch brands use to pass their precious information and images on to journalists and bloggers. This much-loved story has sparked a lot of attention over the years, and we have had some amazing response even from brands, who sometimes hand me the USB stick with great anticipation to see my reaction.…

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Storage Wars: The Best (And Worst) USB Keys From SIHH 2018

 |  January 23rd, 2018

We are into our sixth year of our much-loved Storage Wars coverage. Each year since 2012, we have taken a close look at the USB keys that we receive at the shows — mentioning the stand-out sticks that carry a powerful punch. Each USB key holds all of the important press releases and images released by a brand at the show. Some of those keys are — sometimes — even as creative as the watches that appear when the stick…

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